Dramatically Increasing Global Presence & Deal Flow by Utilizing Social Networks

Posted by Ari Huczkowski on Fri, Jun 27, 2014

Universities and research organizations have massive amounts of information, technologies and know-how, which could be extremely useful to global companies. The real challenge is how to commercialize the research results to benefit these multinational corporates. In Israel, the use of databases for attracting global partners has been extremely successful. In addition, technologies and knowhow are marketed proactively by the use of Social Networks, mentioned Tamir Huberman, Vice President of Business Development at Yissum, of one of the world’s leading technology transfer companies.

During June 3rd - 5th, 2014, Tamir Huberman visited technology related organizations and companies at Otaniemi (Finland’s Silicon Valley) and demonstrated the TTM Software (Technology Transfer Management). The software was developed by Tamir at Yissum (the technology transfer company of Hebrew University, Israel’s top university according to global rankings) and is currently the leading solution for Technology Transfer Companies in Israel and used by 6 additional Tech Transfers. To commercialize new technologies and innovations, Tamir also emphasizes the use of Social Networks for proactive marketing, as the TTM by itself doesn’t do the selling. With over 30,000 first connections on LinkedIn, 15 Groups, and additional tens of thousands of professionals that are part of Yissum’s members, Tamir has been able to contact leading professionals worldwide and generate leads from global leading companies.

During the seminar in Otaniemi, Tamir shared his wide knowledge on how companies can vastly increase their productivity and results, focusing on the use of Social Networks. Tamir also demonstrated how to build an effective company website that is linked to the social networks and generates valuable leads with minimal effort.

About Tamir Huberman: Tamir is Vice President of Business Development in the field of Computer Science & IT Director at Yissum (he joined Yissum in 2004). In addition, he is also the IT Director of ITTN, the Israeli Technology Transfer Organization, and a Director in a number of Spin-Off Companies of Yissum. Tamir holds a MSc. in structural biology and a BSc. in biology from the Hebrew University, a diploma in computer and electronics and has continued his MBA studies at the Hebrew University. He is also a certified Trainer of NLP from ABNLP. Tamir is also the Founder of THI, which aims to assist Companies and Individuals to gain access to the power of Social Networking and NLP.

Yissum Research Development Company of the Hebrew University of
Jerusalem Ltd. was founded in 1964 to protect and commercialize the Hebrew
University’s intellectual property. Products based on Hebrew University
technologies that have been commercialized by Yissum currently generate $2
Billion in annual sales. Ranked among the top technology transfer companies
in the world, Yissum has registered over 8,500 patents covering 2,400 inventions; has licensed out 750 technologies and has spun out 90 companies. Yissum’s business partners span the globe and include companies such as Syngenta, Monsanto, Roche, Novartis, Microsoft, Johnson & Johnson, Merck, Intel, Teva and many more. For further information please visit www.yissum.co.il.

Tamir Huberman
Hi-Tech Park, Givat Ram, PO BOX 39135
Jerusalem, Israel
91390

This release was published on openPR.