Vinculum on ‘Branding: Embracing the E-tailing Era’ at the World Trade Centre

The Retail Solutions provider made a compelling case at the conference held in Mumbai

Delhi, India, February 25, 2016 – Vinculum Group, a global order management and fulfilment software company participated in the panel discussion held at the World Trade Centre, Mumbai on 11th Feb 2016.

Organized jointly by the World Trade Centre Mumbai and All India Association of Industries (AIAI), the discussion was moderated by Mr. Abhimanyu Radhakrishnan of Networked India and was well attended by a host of eminent dignitaries.

The panelists included Mr. Anirudh Suri of India Internet Fund, Mr. Apurva Mankad, WebXpress, Mr. Ashish Jhalani, eTailing India, Mr. Soumya Banerjee, Infibeam, and Mr. Chirag Arya of iChef. Vinculum was represented at the event by Mr. Amit Thapliyal, Head of Marketing and Digital Initiatives.

Amit spoke at length of the numerous opportunities for collaboration in the eCommerce ecosystem. He observed, “The eCommerce market size is poised to grow to over $50 billion by 2020 and SMEs have tremendous opportunities to ride the eCommerce wave by leveraging the marketplace model which can greatly enhance their reach. Reports show that SMEs who effectively use eCommerce are able to record nearly 60 to 80% reduction in marketing distribution costs and increase their profits by reaching out to millions of new customers both domestically and abroad.”

He cited the example of Nykaa, one of Vinculum’s esteemed customers as he added, “Another strategy for eTailers could be product or vertical specialization which gives them a better chance to organize business models and garner customer loyalty, which is not only the result of product quality but also the timely delivery of orders.”

He further elaborated “Retailers and CPG companies need to leverage burgeoning opportunities in the digital space to go online, win customers and retain customers at the ‘Zero Moment of Truth’.”

He concluded by saying, “Initiatives by the Government like Make in India and Digital India are primed to give a big boost to SMEs to make in India and sell across the globe.”

The panel was presided over by Shri. Moize Hussain Ali, Deputy Director General & State Informatics Officer, National Informatics Centre, Government of India who in his keynote address highlighted the growth of etailing in the country, and how it promised to affect SMEs.

About Vinculum Solutions:

Vinculum is a global software company enabling the eCommerce ecosystem with SaaS-based products for Multi-Channel Order management and fulfilment. Their software helps Marketplaces, Sellers in Marketplaces, eTailers, 3PLs, CPG companies and Retailers to collaborate with one another and identify new revenue streams through multiple sales channels.

For the SME segment, Vinculum provides an intuitive platform that helps small and medium enterprises to sell online, reach new customers and multiply their sales. (https://www.vinculumgroup.com/seller-on-marketplace/)

For more details, visit us at www.vinculumgroup.com

For queries; reach out to us at marketing@vinculumgroup.com

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This release was published on openPR.