Dog Wellness Brand Reggie Expands Enrichment Offerings With Launch of Calming Kits

Brooklyn; July 2023 - Dog wellness and behavior brand, Reggie, known for its line-up of better-for-your-pet supplements, is expanding its product offering with the launch of Calming Kits. The kits include calming chews and spread, made with all-natural ingredients, and brand new physical feeders for the mental enrichment dogs are craving.

Today's domesticated dogs may be cute, but they are descendants of wild animals and were bred for hundreds of years to work alongside their human companions. From this history, dogs have instinctual needs, such as sniffing, foraging for food, and playing. Animal behavior experts stress the importance of environmental enrichment to nurture these natural instincts and stimulate dogs mentally.

In fact, mental enrichment can be even more powerful than physical exercise: 15 minutes of sniffing can burn as much energy as 1 hour of walking. Studies also show that enrichment helps decrease a dog's stress and anxiety and ultimately curb unwanted behavior like excessive barking or destructive tendencies.

"We've heard from our customers how our line-up of natural supplements has helped keep their furry friends in top shape both mentally and physically" said Founder Josh Weiss. "We are so excited to expand our offering to include enriching physical products to help our dogs tap into their ancestral instincts and release pent-up energy."

In addition to their best-selling Anytime Calming chews, the kits introduce three new products: the peanut-butter Calming Spread, Stimulating Feeder Mat, and Soothing Lick Mat.

While the Anytime Calming chews are best used consistently to target daily stress and anxiety, the Calming Spread activates a dog's naturally-occurring calming pathways for extra stressful moments, such as thunderstorms, fireworks, or before a car ride. Alongside the powerful active ingredients of Melatonin and L-Theanine, the new Calming Spread touts a peanut butter taste and consistency dogs can't get enough of and combines perfectly with the Lick Mat.

The Soothing Lick Mat can also be combined with any spreadable treat such as baby food, yogurt, or pumpkin. The lick mat keeps dogs occupied and mimics the mechanism of licking their young, triggering the release of endorphins.

The Stimulating Feeder Mat also draws on instinctual behavior by encouraging a dog's natural foraging instincts. Sprinkling dry food or treats on top of the mat is an easy way to make mealtimes more engaging and keep boredom at bay.

The Complete Calm kit comes with Anytime Calming chews, Calming Spread, a Stimulating Feeder Mat, and 2 Lick Mats for $119.98 at reggie.com.

CONTACT

Reggie
325 Gold St, Suite 603, Brooklyn, NY 11201
For inquiries please contact press@reggie.com.

ABOUT REGGIE

Reggie is bridging the gap between you and your dog's everyday wellness regimens. Our everyday dog supplements and calming kits are scientifically studied and vet-approved, providing your pet with a wide range of both nutritional and environmental enrichment. Reggie's full line-up of products addresses anxiety, joint health, allergy relief, and nutrition. All of Reggie's edible products are non-GMO, grain free, custom formulated, and made in the USA.

This release was published on openPR.