Choosing the Right Digital Marketing Company: Factors to Consider for Business Growth

A lot of entrepreneurs often struggle to understand the importance of digital marketing for their products. The thought behind this is that in order to grow, you need a compelling product. This is true for most parts but without an effective marketing agency, it is impossible to reach the masses.

For a successful, we need a great team of developers and a great team of marketers. Therefore to help you with the latter part, we have written this article.

So, here we go…

Factors to Consider a Digital Marketing Company for
Business Growth

To hire a digital marketing company, below are the points that you can consider. So, let's check them one at a time.

Understanding of Marketing Goals

Every marketing campaign has its marketing goals. These goals depend on the type of company i.e. B2B or B2B. It also depends on the kind of product or service offered. Adding to it, the niche of the product or service and who is the plausible target audience for procurement is also important.

Below are some of the marketing goals that companies look forward to in terms of ROIs from a marketing campaign:

● Increasing brand awareness
● Establishing authority in the industry
● Increase organic traffic
● Higher lead conversion rate
● Boosting the revenue of the company

It is important as a customer to understand what are your requirements. However, what's more, important is that the marketing agency you hire is capable of establishing goals for you. They should have a clear understanding of what your brand requires and a roadmap to reach the goals.
Experience and Expertise of the Company
Experience and expertise are two of the most important facets of a successful marketing agency. The experience is the number of years the company has been working. This establishes the fact they have sustained for long and have the plausible experience to provide you with the ROIs, you are looking for.

Adding to it, below are some of the different types of marketing tactics that come under the umbrella of expertise:

● SEO (Search Engine Optimization)
● PPC (Pay-per-click)
● Content Marketing
● Email Marketing
● Website design and development
● ASO (App Store Optimization)

Use of Technology & Tools

There are several digital marketing companies out there. However, the most important factor is to have control over the tools and technologies for marketing.

Below are some of the tools and technologies that you can ask from the plausible marketing agency, you are about to hire:

● Email Marketing Tools: MailChimp, AWeber, Constant Contact, etc.
● Social Media Marketing Tools: Hootsuite, Buffer, Sprout Social, etc.
● Search Engine Optimization Tools: Google Search Console, SEMrush, Ahrefs, etc.
● Pay-per-click Tools: Google Ads, Bing Ads, Facebook Ads, etc.
● Content marketing Tools: Hubspot, WordPress, Webflow, etc.
● Web Analytics Tools: Google Analytics, Adobe Analytics, Matomo, etc.

Location of the Company

The location of the company is another important factor that one needs to consider. To have better control over the marketing campaigns, the nearer the companies, the better it is. However, outsourcing has two primary advantages i.e. access to a larger pool of talent and accommodating prices.

Effective Communication

Communication is undoubtedly one of the major factors behind the success of a marketing campaign. Whether you are nearshoring or offshoring, the importance of effective communication is unabashed. As a company, you should be aware of the latest developments happening and be on the same page with the marketing team. It is because a difference in communication can create substantial alterations in the marketing value and the content generated. Therefore, it becomes important to have effective communication between you and the marketing company.

Below are some of the communication tools used for marketing:

● Gmail
● Slack
● Zoom
● Asana
● Trello

Customization and Flexibility as Requirement

Marketing is subjective. The strategies that are utilized to fulfill the marketing objectives are subject to the type of company it is, the industry in which it operates, and many other several factors. This means there is no fixed blueprint for success. This requires the marketing team to be flexible enough to provide you with a tailored/customized marketing campaign.

Market Reputation

A company might be working for more than two decades but can end up being unprofessional. To understand this situation, it is important to learn more about the marketing agency via reviews, testimonials, and PR (press releases) of the company. There are several forums where you can check out the reviews and ratings along with testimonials such as Clutch, Goodfirms, MobileAppDaily, etc.

Innovation

Well, marketing is full of surprises. There have been some really innovative marketing campaigns that have happened over the years. For instance:

● Barbie Movie Selfie Generator by Warner Bros
● Red Bull: Stratos
● M&M's flavor room
● Vans: House of Vans
● Coca-Cola VR Experience for World Cup

The primary difference between a marketing company or a digital marketing company, is that they come up with innovative solutions every now and then. If the company in your list is capable of that then it is definitely a green flag. Check the digital marketing report: https://www.mobileappdaily.com/directory/digital-marketing-companies

Ask for Referrals

There's no better way of finding a better marketing agency suitable for your requirements other than asking for referrals. Always remember "Word of Mouth" is the best form of marketing. It provides you with tried and tested products and services that are already used by your peers. This increases your chances of finding a company that fits your needs.

Talk to Previous Customers

This is another great way of finding the worth of the company that you are willing to hire. Talking to the past customer will help you understand their effectiveness. It will also help in gauging their expertise. This is especially ideal when you are willing to hire a company for which you have zero context.

Budget and Pricing

There are no fixed prices when it comes to hiring a digital marketing service. There are several factors that could dominate the final pricing. For instance the size of the company, level of expertise, specific needs, etc.

Below is the breakdown of the cost that can acquire post hiring a digital marketing service:

● Email Marketing: The price of basic level email marketing can start from $50 per month and can go up to $500 per month.
● Social Media Marketing: An SMM service can start from $100 and can go up to $1000 per month.
● Search Engine Optimization: A basic SEO can start from $500 and can cost up to $5000.
● Pay-per-click: A basic PPC can start from $100 per month and for more advanced services, you might need to shell out up to $1000 per month.
● Content Marketing: The pricing for basic content marketing starts from $500 per month and can go up to $5000 per month.

Wrapping Up!

Developing a product and marketing it well are both crucial aspects. Without a great marketing team, it is impossible to sustain your product. Adding to it, with the kind of neck-to-neck competition it is of utmost importance to start with the campaign and be stringent as well as creative with it. It is true that behind a successful product is its core feature and disruptive but at any given point in time you need someone to spread the word.

editor@mobileappdaily.com
New york, USA

MobileAppDaily is enabling agencies to reach their optimum potential and connect to a wider audience.

This release was published on openPR.