Press release
artegic AG Appoints Frank Michael as a Board Member
Frank Michael
Michael has a solid background in IT consulting and software as a service business. After having been a board member of CONET AG and CFO of GlobalPark AG, Michael held the position as CEO at QuestBack AG until the beginning of 2013.
The qualified banker and business economist will push forward the expansion of artegic together with CEO Stefan von Lieven and CTO Jörg Sayn.
"In the last few years, artegic AG has shown an impressive performance and has achieved an excellent position in the market for enterprise marketing engineering and marketing automation", says Frank Michel, new COO/CFO.
"I'm happy to have found an excellent combatant in Frank Michael to continue our growth process and further internationalisation", comments CEO Stefan von Lieven on the new recruit.
artegic AG supports companies in the construction of loyal and profitable B-to-B and B-to-C customer relations via online channels. Our service portfolio includes strategic consulting, technologies and business services for online CRM and dialogue marketing via email, mobile and social media.
With the online CRM technology ELAINE FIVE, artegic offers a unique high-performance solution for the comprehensive realisation of campaigns, as well as marketing automation based on self-sharpening analytical customer profiles. artegic received the eco Internet Award for its trend-setting implementation of data privacy requirements.
Internationally, each month, approximately 2.7 billion emails, SMS and social media messages are sent via ELAINE FIVE. As an associated company of the Fraunhofer Gesellschaft, artegic draws on the know-how of the latter, as well as the expertise from long-standing best practice with renowned clients, such as BMW, PAYBACK, ASUS, CANYON, HYUNDAI and Ticketmaster.
artegic AG
Zanderstraße 7
53177 Bonn
Mr. Sebastian Pieper
Tel: +49(0)228 22 77 97-0
Fax: +49(0)228 22 77 97-900
pr@artegic.de
http://www.artegic.com
Twitter: http://twitter.com/artegic_uk
GooglePlus: https://plus.google.com/111057448053888319461/posts
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