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ASSETLINK SIGNS STRATEGIC PARTNERSHIP WITH TERADATA

10-05-2007 10:41 AM CET | IT, New Media & Software

Press release from: Assetlink Corporation

Assetlink to power Teradata’s branded solution for Marketing Operations Management

Pleasanton CA, - October 4, 2007 – ASSETLINK, a leading provider of integrated Marketing Operations Management (MOM) solutions, today announced a strategic partnership with Teradata Corporation (NYSE: TDC), the global leader in enterprise data warehousing.

This partnership will enable Teradata to provide its customers with Marketing Resource Management capabilities, in addition to its current Customer Management Solutions (CM) portfolio. The re-branded and ported Assetlink product, called Teradata MRM powered by AssetlinkÒ, will be available in both - an OnDemand and an On Premise model.

Long seen as a cost center, marketing executives are struggling to significantly improve the effectiveness of their organization, drive cost efficiencies and show a ROI on their program spend. However, in most organizations, planning functions for marketing programs are still driven manually with little consistency in the process or its outcome. As a result of increased emphasis on personalized marketing communication, growth in the number of channels, and proliferation in customer touch-points, there has been a significant increase in the volume of programs being managed within a marketing organization. In order to scale and meet this growth challenge, companies are trying to streamline their marketing operations.

Assetlink’s MOM solution provides a comprehensive framework to manage all aspects of marketing, enabling marketers to:
* Streamline the planning and budget allocation process for marketing programs and help managers to easily track and reconcile their program spending
* Simplify the definition, monitoring, coordination and execution of multi-channel campaign tasks
* Manage an organization’s Digital Assets and its distribution.
* Provide all stakeholders with visibility into key performance metrics of the marketing organization.

Companies have reported annualized cost savings of more than a million dollars by implementing the Assetlink system, while dramatically improving the effectiveness and accountability of their marketing operations.

Teradata MRM will integrate the above Assetlink capabilities with its customer management portfolio to provide a closed loop marketing operations management process for its customers and enable them to better plan, orchestrate, automate and measure the impact of their marketing spend. Teradata and Assetlink already share common customers where such an integrated approach has been successfully deployed and proven.

“The Teradata CM solutions portfolio, when enhanced with the Assetlink’s marketing operations management capabilities, provides a compelling end-to-end and closed loop marketing system and addresses the serious process challenges faced by today’s marketers,” said Sam Gragg, vice president of Teradata Customer Management Solutions Marketing. “After an extensive evaluation of various vendors, we selected Assetlink and look forward to offering their solution, branded as Teradata MRM, to our customers.”

“Assetlink is delighted to partner with Teradata and provide its market-leading Marketing Operations Management capabilities to Teradata customers,” said Chetan Saiya, CEO of Assetlink. “This partnership continues to demonstrate the product leadership that Assetlink enjoys in the market. Today many leading brands across the globe are streamlining their marketing operations using Assetlink.”

Assetlink and Teradata will be sharing detailed information and live demonstrations of the Teradata MRM functionality at the annual Teradata PARTNERS User Group Conference and Expo, slated for Oct. 7-11, 2007.
www.teradata.com/teradata-partners.]

About Assetlink

Assetlink Corporation (www.assetlink.com) offers a powerful marketing operations management (MOM) solution that serves Global 2000 companies worldwide. Its comprehensive software offering, Assetlink MOM, enables companies to improve their marketing efficiencies with process automation, achieve marketing effectiveness via rigorous marketing planning tools, measure and improve ROI through integrated marketing budget and procurement management, and communicate business impact of marketing by tightly integrating with ERP and CRM systems. For further information or to request a demonstration, visit www.assetlink.com or e-mail at info@assetlink.com

About Teradata Corporation

Teradata Corporation (www.teradata.com) (NYSE: TDC), is the global leader in enterprise data warehousing. Organizations around the world rely on the power of Teradata’s award-winning solutions to get a single, integrated view of their business to enhance decision-making, customer relationships and profitability. As a growing business, Teradata is always looking for outstanding talent. To learn more about Teradata career opportunities, visit www.teradata.com/careers.

Assetlink Corporation

6700 Koll Center Pkwy
Suite 120
Pleasanton,
CA 94566
Phone: (925) 461 9490 x 205.

Europe, Middle East, Africa: Assetlink AG,
Henric Petri-Strasse 19,
4051 Basel, Switzerland +41(61) 260 1142

Australia: Assetlink Australia,
133A Baptist Street, Redfern 2016,
North South Wales, Australia +61(2) 9698 7790.

Asia Pacific:
Assetlink India,
19, Suyojana Society, Koregaon Park,
Pune, India +91(20) 2611 9531


Press Contact:
Mohan Sinha
Director, Corporate Communications
Assetlink Corporation
email: mohan.sinha@assetlink.com
925-461 9490 x 257

Assetlink Corporation is a provider of an enterprise Marketing Operations Management (MOM) solution to Global 2000 companies. It was founded in 1997 by Chetan Saiya, based on his vision and his understanding of marketing operations challenges faced by Global 2000 companies.

Marketing executives in Global 2000 companies are struggling to significantly improve the effectiveness of their organization, drive cost efficiencies and show a ROI on their program spend. With a shift towards localized marketing communications and a proliferation in selling channels and customer touch-points, there has been a significant increase in the volume of programs being managed within a marketing organization. However the budgeting, planning, execution, measurement and budget reconciliation processes continue to be driven manually with little consistency in the process or its outcome. In order to scale and meet efficiency and effectiveness objectives, marketing executives are trying to streamline their marketing operations and are looking for a solution that delivers efficient planning, management and execution of their marketing operations.

Assetlink MOM provides a comprehensive framework to address this issue by managing all aspects of marketing operations from Planning to Execution, Content Management and Analytics. It enables marketing executives to streamline:

* Marketing programs, planning and budget allocation
* Definition, tracking, coordination and execution of multi-channel campaign tasks
* Tracking and reconciliation of program spending
* Management and distribution of Digital Assets
* Visibility into key performance metrics

Product Overview
Assetlink's MOM is a highly configurable solution that can be implemented as a suite or incrementally in a modular fashion. Developed in collaboration with over 30 Global 2000 customers, Gartner rated Assetlink as a Visionary in Feb 2007 in their magic quadrant for MRM (Marketing Resource Management) providers. Key capabilities of the solution include:

Strategic Planner
The Assetlink Strategic Planner enables marketing executives to plan, budget and manage all the marketing programs and their integrated campaigns.

Marketing Workbench
The Assetlink Marketing Workbench provides robust workflow tools that enable marketing teams to collaborate and accelerate the execution of detailed marketing steps related to campaigns.

Digital Asset Manager
Assetlink Digital Asset Manager organizes digital content related to packaging graphics, sales brochures, point-of-purchase, advertising and various communications resources in a centralized, secure repository. Users can quickly and easily search, browse and retrieve the content through any web browser.

Marketing Knowledge Manager
The Assetlink Marketing Knowledge Manager allows the marketing team to set up discussion forums offering a collaborative workspace to geographically dispersed marketing teams

Site Builder
Assetlink Site Builder enables the marketing team to build intranet/extrenets about brand, product or service without requiring any knowledge of HTML or Internet technologies.

Marketing Dashboard
The Assetlink Marketing Dashboard provides a single point of controlled access to all relevant marketing metrics.

Reports
Assetlink Reports is a set of analytical tools that provides users with the ability to define reports, combine and analyze data and share this information with their team.

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