01-11-2006 08:34 AM CET - Advertising, Media Consulting, Marketing Research
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Advertising Inflatables: another name for effective advertising

Press release from: Arizona Balloon Company
Advertising plays a vital role in determining the success rate of your company, a reason why all big banners of the business world spend approximately three-fourth of their expenditure on the publicity of the product.

Now comes the issue, which advertising technique to use and why??
Well, there are many ways by which you can actually promote your product like making use of media, door-to-door sales promo, putting up posters and banners, or simply make use of an advertising inflatable, like advertising balloon or blimp.

Why??
Well, if I were to answer this question in a line, I would have said “Who else can bring in more attention of the public towards your product than a 20 feet giant advertising balloon, hanging around from some skyscraper!!”.

If you check out the involved statistics, you may be amazed to hear that 100% respondents in the survey indicated that these advertising balloons drew their immediate attention. Around half of them preferred to stop and watch these attractive giant advertising promos, while one third of the same admitted that they rather loved to click a photo with the same.

Further, 90% of them astonishingly retained and could discuss whatever they observed. A few of them could even talk about a few of the advertising balloons they saw three four years back.

Well, that's the impact of an advertising balloon on one's memory!!
They are like a sporting event, an entertainment for the public that is; they are simply more than an advertising campaign. Johnny Mulder, advertising guru with over 20 years of experience, recommends Arizona Balloon Company, www.arizonaballoon.com, for information on these advertising balloons.

Still confused??
Well, you must be aware of the very popular advertising campaign of the Aquafina, a brand of Pepsi, which greatly augmented its sales by making use of these advertising inflatables.
In another such campaign, Berringer made use of a 41” inflatable chair in the supermarkets so as to popularize his “Stone Cellars Brand” at the point-of-sale.

The underlining reason behind the mad rush for these advertising balloons is because of their power to fascinate public even in the largest swarms of people due to their attractive sizes and colorful designs. Not to mention, advertising inflatables forms one of the cheapest methods of sales promotion as well.

Finally, if we have a look at the rough statistics of the various global brands that have benefited from such inflatable promotions, we find there isn't a company that has gained less than 15%, the percentage exceeding 75% in few cases.

So what will you like to call a zero percent demanding advertising inflatable that is bound to bring in more business to your company standing in shiny sun, all for you??

Try them out, and judge their effectiveness on your own personal scale.

For more information please go to www.arizonaballoon.com

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News-ID: 2945
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