Time Inc. agrees to use Smart Connection Enterprise

DETROIT, USA (September 25, 2007) — Time Inc., the largest magazine publisher in the U.S., recently rolled out WoodWing’s Smart Connection Enterprise system to produce, among other titles, FORTUNE, Money, People, Sports Illustrated and TIME Magazine.

“Time Inc. is the best in the world at what they do, and we believe their standards are the highest in the industry,” said Brian Kruger, CEO of WoodWing USA, an expert in corporate workflow efficiency.

Meeting the needs of a diverse company
Kruger explained that Time Inc.’s diverse needs required the power and versatility provided by Smart Connection Enterprise. “They gave us a challenge,” Kruger said. “They needed a system that was flexible and powerful enough to meet the needs of diverse and very large magazines.”

“The leadership of WoodWing is driven to meet the needs of their customers. We asked them to add features and functions to meet our constantly changing needs and they have, to date, responded with intense focus and professionalism,” said Mitchell A. Klaif, Senior Vice President of Time Inc. Information Technology.

WoodWing’s international reach continues to grow
With Time Inc. now using Smart Connection Enterprise, there are literally hundreds of millions of people around the world reading magazines that were assembled using WoodWing’s technology.

“Now that Time Inc. is using WoodWing that number has jumped even more dramatically,” Kruger said, noting that each month, one out of every two American adults reads a Time Inc. magazine. “Quite simply, WoodWing has become an editorial system for the largest publishers in the world.”

“I’ve been reading Time Inc.’s magazines all my life,” he said. “Now, when I see someone pick up a copy of TIME or FORTUNE or Sports Illustrated, I’ll know that WoodWing helped put that magazine in their hands. That makes me feel extremely proud.”

WoodWing USA
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press contact:
Patrick Becker
ptbecker@woodwing.com

About Time Inc.
Time Inc., a Time Warner company, is one of the largest content companies in the world. With more than 125 magazines, it is the largest magazine publisher in the U.S. and U.K. Each month, one out of every two American adults reads a Time Inc. magazine, and one out of every 10, who are online, visits a company web site (more than 19 million unique visitors). Time Inc.’s popular brands and successful franchises extend to online, television, cable VOD, satellite radio, mobile devices, events and branded products.

About WoodWing Software
WoodWing Software specializes in software solutions for the publishing industry. WoodWing excels in innovative and flexible editorial solutions that help efficiently produce print and online publications. The company’s flagship product, Smart Connection Enterprise, differs from traditional editorial solutions because it has been engineered from the ground up utilizing the latest technologies offered by the Internet age. WoodWing has offices in The Netherlands, Malaysia and the United States. For more information, visit www.woodwing.com.

This release was published on openPR.