Press release
L-Soft’s LISTSERV Maestro 6.0 Meets the Challenges of Today’s Email Marketing Communicators
LISTSERV Maestro, L-Soft's Permission-Based Email Marketing Solution
Senders Can Easily Compare Results Over Time, Identify Trends and Problems, Create Customised Reports
Stockholm (May 20, 2014) – Anyone who sends opt-in email newsletters, announcements, special offers and other email marketing communications knows that it’s critical to be able to quickly and effectively assess campaign performance, see the big picture over time, hone in on trends and root out problems. The work of email marketers got more colourful and precise today, with L-Soft’s release of LISTSERV Maestro 6.0, the newest version of the only email marketing and analytics solution built on LISTSERV®, the industry gold standard of email list management software.
"Each successive version of LISTSERV Maestro has brought new features and workflow refinements to its users. In version 6.0, senders will experience a big step up in ease of use when creating mailing campaigns and analysing and reporting their campaign results," Ben Parker, L-Soft Chief Corporate Consultant, said.
Key new features and enhancements in LISTSERV Maestro 6.0 include:
• Better navigation in the user interface
• Improved content creation tools
• New reporting display options and functions, including tracking statistics comparison
• Comparison analytics of various publishing channels, such as email vs. social media
• Automatic selection of best performing option with A/B-split testing
LISTSERV Maestro is available as both licensed software and a hosted cloud service and enables senders to truly target and engage their subscribers, using a complete opt-in email marketing and analytics system that brings real results.
L-Soft also recently released a new version of its LISTSERV email list management solution, which includes the industry’s only seamless, no-compromise fix for the aggressive DMARC policy changes that Yahoo and AOL implemented in April. Even if other email providers adopt similar DMARC policies in the future, smooth operations will continue because LISTSERV will automatically handle those addresses in the same way.
To learn more about email marketing with LISTSERV Maestro, visit:
http://www.lsoft.com/products/maestro.asp
To learn more about email list management with LISTSERV, visit:
http://www.lsoft.com/products/listserv.asp
About L-Soft
Incorporated in 1994, L-Soft is the exclusive provider of LISTSERV® email list software, email marketing software and email list hosting services. L-Soft's opt-in email solutions are used to manage email newsletters, announcement lists, discussion groups and email communities, serving more than 100 million list subscriptions worldwide. Invented by L-Soft Founder and CEO Eric Thomas, LISTSERV launched the permission email list communication industry in 1986 and remains the gold standard. L-Soft celebrates its 20th anniversary in 2014.To learn more about L-Soft, visit:
http://www.lsoft.com
To contact L-Soft, visit:
http://www.lsoft.com/contact/contact.asp
L-Soft Sweden AB
Rosenlundsgatan 52, 2tr
118 63 Stockholm
SWEDEN
Press Contact:
Outi Tuomaala
+46-8-50709900
pressinfo@lsoft.com
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release L-Soft’s LISTSERV Maestro 6.0 Meets the Challenges of Today’s Email Marketing Communicators here
News-ID: 288209 • Views: …
More Releases from L-Soft
LISTSERV® Maestro 11.0 Email Marketing Software Introduces Hybrid Lists
Email Groups, Newsletters and Marketing Campaigns Now Run on One Integrated Platform
Stockholm (March 30, 2023) - L-Soft released LISTSERV® Maestro 11.0 today, providing a new and unique capability for people to manage LISTSERV email groups, newsletters and LISTSERV Maestro email marketing campaigns, all in one convenient location.
New Features Include:
• Mandatory unsubscribe URL for easy opt-out and upholding of email marketing best practices
• Hybrid lists (LISTSERV and LISTSERV Maestro) with automatic import to…
Permission Email Is Going Strong at 30, Launched by Double Opt-In Invention in L …
The Revolutionary Technology Is as Important as Ever for Trusted Email Communications
Stockholm (March 15, 2023) - Every day, people actively subscribe to email groups, newsletters and marketing campaigns on their own terms thanks to the world's first subscription confirmation feature, called double opt-in or confirmed opt-in, originally implemented in LISTSERV. Today marks 30 years since its invention by Eric Thomas, L-Soft Founder and CEO.
This groundbreaking innovation, requiring people to…
L-Soft Releases LISTSERV® Maestro 10.0: Keep on Email Tracking — The Right Wa …
Email Marketing Platform Offers Several Data Privacy and Protection Options
Stockholm (September 28, 2021)— LISTSERV Maestro 10.0, released by L-Soft today, has senders covered when it comes to the new Mail Privacy Protection (MPP) in Apple’s iOS 15.
The Maestro opt-in email marketing and analytics platform, the only one based on LISTSERV®, offers the ability to turn off open-up tracking, choose from several tracking levels, including anonymous and personal with consent,…
Nostalgic Yet? Email Turns 50, LISTSERV is 35
Pioneering Internet Inventions Keep Thriving as the Most Essential Channels for Everyday Communications
Stockholm (29 June, 2021) - Nostalgia has made quite the comeback, and the Internet is no exception. So it's delightful that the most familiar innovations of email and LISTSERV® – two of the major IT inventions still thriving – celebrate key milestones in 2021.
The comprehensive story of how we arrived at the current and ever-evolving tech-driven communication space…
More Releases for LISTSERV
Nostalgic Yet? Email Turns 50, LISTSERV is 35
Pioneering Internet Inventions Keep Thriving as the Most Essential Channels for Everyday Communications
Stockholm (29 June, 2021) - Nostalgia has made quite the comeback, and the Internet is no exception. So it's delightful that the most familiar innovations of email and LISTSERV® – two of the major IT inventions still thriving – celebrate key milestones in 2021.
The comprehensive story of how we arrived at the current and ever-evolving tech-driven communication space…
LISTSERV® Bridges Gap Between Mailing Lists, Forums and Blogs
New Release Modernises the Way People Interact with Email List Content
Stockholm (August 21, 2019) – L-Soft now offers classic, forum and blog views for email lists, so people can stay up-to-date without even launching an email client. LISTSERV 17.0, a major new release of the pioneering email list technology, features a new user interface that runs much like an app on any mobile device, allowing list administrators and subscribers…
LISTSERV® Email Communities Change and Save Lives
The Two Winning Email Lists in L-Soft's LISTSERV Choice Awards – The Mailys – Help People with Cancer, Homeless Dogs
Stockholm (February 28, 2012) – Delivering life-changing and even life-saving information to thousands of people are all in a day's work for two award-winning LISTSERV email communities. L-Soft honoured the powerful efforts and profound results of The Kidney Cancer Online Support Group (KIDNEY-ONC) and BELG-L, a community of Belgian Shepherd owners,…
L-Soft’s LISTSERV® Maestro Bridges Gap Between Email and Other Social Media
The Social Media Integration of LISTSERV Maestro 5.0 Offers One-Stop Shopping to Email Marketers of All Skill Levels
Stockholm, December 15, 2011 – L-Soft is the company behind LISTSERV®, the original email list software that in 1986 unleashed the explosive growth of email communities. L-Soft’s release today of LISTSERV Maestro 5.0 enables one-stop shopping for email marketers with social media integration and tracking, hassle-free target group segmentation and easy, in-depth…
Pumping up Permission: L-Soft's LISTSERV® Maestro 4.0 Released Today
Upgrade of Email Marketing Software Advances Permission-Based Targeting, Tracking and Analytics
Stockholm, February 25, 2009 – Trust, permission and relevance in email marketing are more critical than ever because of the current economic downturn and today's cautious customers. L-Soft today unveiled LISTSERV Maestro 4.0, bolstering email marketers' and communicators' efforts to nurture trust and raise conversions through the strongest permission-based email targeting and data gathering technology on the market.
"Call it a…
Reseller Pricing on LISTSERV® Solutions Available to All Customers
Customers can now choose whether or not to pay for account management
Stockholm, September, 12, 2008 – L-Soft, the company behind LISTSERV® -- the original email list management software, which launched the industry in 1986 -- introduced today a direct order channel that offers reseller pricing to the general public. This new service, called L-Soft Direct, targets customers who are already familiar with L-Soft’s LISTSERV-brand mailing list software solutions and are…
