HP and Oracle Among Top Vendors in the Global Web Content Management Systems Market: TechNavio Research

TechNavio, the independent tech-focused global research firm, has published a list of the Top 10 Web Content Management Systems (WCMS) Providers, to accompany its report on the Global WCMS Market, which is posting a CAGR of 12.78 percent from 2013-2018.

A WCMS is a software tool used to create, manage, store, and deploy content such as text, audio, graphics, videos, and photos, on web pages. It enhances hosting speed and security and helps develop content-rich websites, and establish robust multi-channel marketing techniques.

A web content management system also helps manage websites, enhance productivity, and saves enterprise time and money by solving workflow problems.

Key Market Drivers:

• Need to Improve Customer Engagement
• Need for Consumer-centric Web Experience
• Ability to Display Content in Multiple Languages
• Need for Better Manageability of Content

Key Market Trends:

• Emergence of SaaS-based WCMS Solutions
• Adoption of Interactive Interfaces
• Growing Demand from SMEs
• Increasing Use of Hand Held Devices

“Growth in this market is really being driven by the need to improve customer engagement, and enhance the digital experience of the customer. To achieve this, vendors are enhancing solutions to help marketers expand their engagement with customers across multiple digital channels and create a customer-centric web experience,” says Faisal Ghaus, Vice President of TechNavio.

Key Vendors include:

• Hewlett-Packard Co.
• OpenText Corp.
• Oracle Corp.
• SDL plc

For the full list of top vendors in this market, view our blog post at: http://www.technavio.com/blog/top-10-web-content-management-system-wcms-providers

To determine the scenario for these vendors in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.

If you are interested in more information on this topic and our upcoming research on the Global WCMS Market please send an e-mail to media@TechNavio.com.

About TechNavio

TechNavio is a leading global technology research and advisory company. Founded in 2003, TechNavio has about 200 analysts globally and develops over 2000 pieces of research every year. We cover more than 500 technologies across 80 countries.

We focus on emerging trends that can shape a market, and model these trends using a mix of quantitative and qualitative tools in our proprietary research methodologies in order to build forecasts across market segments and geographies. These forecasts and analysis are used to help our customers identify new and existing opportunities in their markets. We also help customers assess their competitive position in a constantly changing technology market scenario.

TechNavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Our analysts obtain the information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

Our large and growing base of happy customers include technology suppliers, end users, consulting companies, investment firms, research institutes and media worldwide.

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This release was published on openPR.