optivo secures Jens Kintrup as Manager of Partnerships and Integration

Berlin, 28 January 2014 – optivo maintains its dynamic development in the New Year: effective immediately, Jens Kintrup joins the Berlin-based email marketing specialist to manage and continue the development of optivo® broadmail interfaces. Jens Kintrup will also assume responsibility for the expansion of strategic and technological partnerships as part of his role in the newly created position of Partnerships and Integration Manager.

Responsible for the optivo® broadmail Data Integration Hub, Jens Kintrup will push ahead integration and the exchange of data with leading systems. A focus of his activities will comprise building connections with systems in the areas of ecommerce, web analysis, CRM and recommendations. These include product databases, web analysis and campaign management solutions along with web shops and ecommerce systems. A further emphasis will embrace the further development of optivo® broadmail interfaces: remarketing is to become even easier and more effective in the future. For example, shopping cart abandoners – those people not completing their purchase in an online shop – will receive individually customised offers.

With the arrival of Jens Kintrup, optivo has secured a highly professional project manager boasting 14 years of experience in the areas of IT development and consulting. Among his posts were ten years as Technical Project Manager at Mobilcom-Debitel (Freenet Group), before moving to dialogue marketing specialist Knorr & Perry in 2010 where he was Head of IT. Ulf Richter, Managing Director of optivo GmbH, comments on the new appointment: “With Jens Kintrup, we have secured the services of an experienced project manager with extensive know-how in the area of IT development. The management and continued development of our interfaces – whether for integrating profiled customer data in email campaigns to provide individualised purchase recommendations or for the automated dispatch of remarketing mails – is becoming increasingly important. Jens will use his wealth of experience to support us in continuing to develop the possibilities of optivo® broadmail in concert with market-relevant systems.”

optivo is one of the largest email marketing service providers in German-speaking Europe. Since establishment in 2001, the Berlin-based company has counted among the independent, technologically leading providers and trendsetters in the area of email marketing. optivo offers comprehensive email marketing including SMS and fax from a single source. The portfolio extends from the distribution of newsletters and campaign emails with a secure, reliable and powerful email marketing software (optivo® broadmail) to individual strategy and entry consultation, email optimisation and address generation (optivo® consulting) as well as providing market relevant information and best-practice knowledge (optivo® campfire). More than 1.000 clients from diverse sectors put their trust in optivo know-how and technology, including well-know brands such as Best Western, Bosch Power Tools, buch.de, Die Bahn, Die Zeit, Germanwings, Henkel, HolidayCheck, Lieferando, mymuesli, Olympus, Plus.de, Rossmann, QVC, reBuy, simfy, TUI and zooplus. optivo actively promotes transparency and high quality standards in email marketing. It is a member of the Deutschen Dialogmarketing Verband "DDV" (German Dialogue Marketing Association), the Bundesverband Digitale Wirtschaft “BVDW” (Federal Association of the Digital Economy) and the Verband der Deutschen Internetwirtschaft "eco" (Association of German Internet Business). As one of the earliest members of Germany’s largest whitelist project ‘Certified Senders Alliance’ optivo stands for highest email delivery rates. Furthermore, the security management concept surrounding optivo® broadmail is in accordance with the internationally recognised ISO 27001 standard. optivo has been a company of Deutsche Post DHL since June 2013.

optivo GmbH
Harald Oberhofer (Marketing Director)
Wallstrasse 16
D-10179 Berlin
Telefon +49 (0)30.76 80 78-117
Telefax +49 (0)30.76 80 78-499
E-Mail presse@optivo.com
Internet www.optivo.com

Maerzheuser Kommunikationsberatung GmbH
Michael Maerzheuser / Julia Schreiber
Maximilianstraße 13 D-80539 München
Telefon +49 (0) 89.2 88 90-480
Telefax +49 (0) 89.2 88 90-45
E-Mail optivo@maerzheuser.com
Internet www.maerzheuser.com

This release was published on openPR.