11-04-2013 07:11 PM CET - Advertising, Media Consulting, Marketing Research
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New mobile web SDK is right on track to monetise traffic across the mobile web

Press release from: AdSpruce
AdSpruce - The Mobile Video Advertising Network
AdSpruce - The Mobile Video Advertising Network
Just a few weeks after launch, the AdSpruce SDK is rapidly being installed by publishers to monetise users on any mobile device, including feature phone traffic.
London, UK – November 4, 2013 – After its successful release in London last month, AdSpruce has signed up a significant number of new publisher partners, including some of the biggest premium entertainment networks in India.

The AdSpruce Software Development Kit (SDK) is a mobile technology solution that allows mobile website publishers to dynamically inject pre-roll and in-stream video adverts into live stream and VOD content across mobile websites. Its USP lies in its ability to serve these advertisements to not only smartphones and tablets, but also the large and lucrative feature phone market – an industry first.

According to Nielsen, approximately 65% of all mobile video is consumed on the mobile web rather than through applications.

Ian Mullins, CEO of AdSpruce, believes the success of the SDK lies in its compatibility with any device and its backend ad server infrastructure: “Our mobile web SDK was designed to show video ads in the highest possible quality in all network conditions. Our technology optimises the viewing experience for the user and if the user has a good advertising experience not only does this mean more qualified clicks for brands but it also means the consumer will continue using our publisher partner’s website, creating a sustainable advertising business model for all involved.”

AdSpruce developed the SDK, ad server and delivery platform in stealth over an 18 month period, working alongside publishers and advertisers to perfect its adaptive encoding, industry standards compliance and delivery platform, as well as integrating VAST-compatible tracking and interactivity, an industry-first on feature phones. This video delivery technology combined with VAST-compatible reports enables advertisers and publishers to deliver mobile video advertising campaigns at scale with transparent metrics and reporting.

Ryan Davies, Marketing Manager for AdSpruce, spoke of their growing publisher network: “We currently work with a large variety of publishers covering 16 advertising verticals. We are consistently growing our network with the aim to provide highly-targeted audiences for our brand clients, but also to ensure that mobile website owners and content publishers are seeing a healthy revenue stream from AdSpruce.”

Whilst the feature phone market has previously played a minor role for mobile advertising, largely due to technology constraints, AdSpruce’s new technology opens the advertising market up to an estimated three billion feature phone users. Smartphones may be on the rise but feature phone sales are still on a par with smartphone purchases as sales data reveal that 49.3% of the 426 million mobile devices sold in Q1 2013 were feature phones (Gartner, May 2013).

With a host of premium TV and video publishers currently signed up and hundreds of advertising campaigns delivered, AdSpruce is emerging as a leader in the mobile video advertising industry.

To find out more about AdSpruce visit www.adspruce.com.

AdSpruce is a mobile video advertising network which specialises in providing mobile web advertising solutions for advertisers and publishers.

AdSpruce provides an industry-first mobile web SDK that integrates video advertising into publishers’ mobile video websites, enabling them to maximise revenue. The AdSpruce mobile web SDK provides the first solution for VAST-compatible pre-roll advertising on feature phones. Approximately 65% of all mobile video is consumed on the mobile web (Nielsen, February 2013), but only a tiny proportion of devices support HTML5 ad units, which has, until now, been the only way to deliver video ads on the mobile web. Using the AdSpruce SDK, publishers can monetise more of their mobile web traffic to generate new revenue.

AdSpruce provides brands and agencies with a video advertising solution to reach audiences across mobile platforms. The AdSpruce platform comprises a range of proprietary technologies and a cloud-based video ad server infrastructure, which optimises video delivery for any device worldwide and supports a range of 3rd party tracking such as VAST and ad formats like YouTube videos.

Founded in 2011, Ad Spruce has delivered millions of video adverts for some of the world’s biggest brands including Microsoft, IBM, Disney, Coca Cola, Vodafone, BBC and BMW.

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