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“BILD Tickets”: Event ticket sales on BILD.de in cooperation with DEAG

Launch of the new online sales site for event tickets on Friday, October 18, 2013 – more than 1,000 concerts offered on tickets.bild .de

Berlin, 17 October 2013 - DEAG Deutsche Entertainment AG (ISIN DE000A0Z23G6), Ticketmaster and BILD.de agree on marketing cooperation in the field of online ticketing.

BILD.de, Germany’s largest news and entertainment portal will provide its 14 million users with the opportunity to buy event tickets simply and quickly on www.tickets.bild.de from October 18, 2013 onwards. The cooperation between DEAG/Ticketmaster and BILD.de includes exclusive advanced ticket sales and quotas for certain concerts. The entire completion of sales will be executed by the global event ticketing leader Ticketmaster. BILD.de provides marketing space within the scope of the cooperation. The offering of “BILD Tickets” currently includes more than 1,000 music events as well as topical highlights from the fields of family entertainment, culture and sports.

From Friday, October 18, 2013, 9:00 pm, onwards, advanced ticket sales will be offered exclusively on www.tickets.bild.de for the cross-over tour of David Garrett and for five open air events of Andreas Gabalier. In addition, “BILD Tickets” offers tickets for top concerts with Justin Timberlake, Cliff Richard, Status Quo, One Direction and Fleetwood Mac. Tickets for the open air concerts of the Berlin Philharmonics, Sunrise Avenue, Hansi Hinterseer or the shows Flic Flac Exxtrem and Riverdance are likewise available online.

“With ‘BILD Tickets‘ we supplement our offering for films and music streaming by an all-round service in the field of entertainment on BILD.de. The users have now the possibility to buy tickets for events rapidly and simply and combine this with many exclusive benefits”, says Donata Hopfen, Managing Director, BILD KG.

“Thanks to the high penetration of Germany’s largest news and entertainment portal, we intend to further increase the demand for events of DEAG and the attractiveness of our artists through the marketing partnership with BILD.de, and, in addition, to increase the number of tickets distributed via Ticketmaster”, stresses Professor Peter L.H. Schwenkow, CEO of DEAG.
DEAG Deutsche Entertainment AG
The Executive Board

About DEAG

DEAG Deutsche Entertainment AG is a leading provider of live entertainment and the largest promoter of high-margin classics events in Europe.

With more than 20 affiliated companies in Germany, the United Kingdom, Austria and Switzerland, DEAG stages more than 1,500 events per year in the fields of Rock/Pop, Classical Music, German Hit Songs & Middle-of-the-Road Music as well as Family Entertainment and sells more than 3.5 million tickets.

As an integrated Entertainment Content company DEAG covers the entire value chain within the framework of its 360 degree model. The shares of DEAG (ISIN DE000A0Z23G6) are listed in the Prime Standard of the Frankfurt Stock Exchange.

About BILD.de

BILD.de is Germany’s largest news and entertainment portal and reaches 14.22 million unique users (AGOF Internet Facts 2013-08) and 256,093,499 Visits, including 78,400,594 mobile visits and via Apps (IVW September 2013).

About Ticketmaster

Ticketmaster belongs to Live Nation Entertainment Inc., the world‘s largest live entertainment corporation. Together with Ticketmaster, whose website is with more than 119 million visitors amongst the leading eCommerce sites in the world, the Live Nation network reaches every year more than 200 million consumers around the world as the leading provider of entertainment marketing solutions.

Contact for further information:

DEAG
Axel Mühlhaus
edicto GmbH
Tel: +49-69-90 550 552
Email: deag@edicto.de

BILD
Charlotte Rybak
Tel: +49 30 25 91-7 76 23
Email: Charlotte.rybak@axelspringer.de

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