(openPR) - ViewSonic launches Innovative DCR technology in its LCD Monitors Enhances Contrast Ratio up to 2000:1

New Delhi, 27th Aug 2007. ViewSonic Corp., a leading global provider of visual display products, launches innovative DCR (dynamic contrast ratio) technology in its forthcoming models VA1716w, VA2216w and VA2226w, which enhances LCD contrast ratio up to 2000:1. DCR technology is able to automatically detect the image signal and intelligently control the backlight brightness to make the color black look blacker in a dark scene, and make the color white look whiter in a bright environment.
DCR technology is also able to automatically adjust gray level and enhance the gray level performance range. When there is a need to display a dark image, DCR technology under powers the backlight lamp, but proportionately amplifies the transmission through the LCD panel. This gives the benefit of realizing the potential static contrast ratio of the LCD panel in dark scenes.
The primary advantage of DCR technology is to intelligently control the LCD panel’s backlight. When the image is watched in a dark room, the drawback is that if a dark scene does contain small areas of very bright light, they may be sacrificed and blown out. By intelligently modulating the backlight, the user is able to experience lower black levels while watching darker movies or video games. This can help provide for a better user experience, and overall front-of-screen performance.
The second advantage of DCR technology is power saving. Since DCR is able to automatically detect image source then to adjust LCD panel back light, the back light power consumption differs from back light usage. Compared to conventional LCDs, in which the backlight is always on, the voltage of LCDs with DCR technology is flexible based on the contrast ratio.
DCR technology can enrich image scale levels and provide end-users superior color performance when viewing video or gaming content. In professional settings, such as graphic design and multimedia editing, DCR technology can provide high image quality.
On the occasion, Mr. Gautam Ghosh, Country Manager India, ViewSonic Technologies said “Managing the contrast of any screen is a real concern with the LCDs as it affects the visual capacity of the product. Being a leading provider of visual display products, we have introduced innovative DCR technology in our products which provide end users with a rich viewing experience while maintaining picture quality and color performance. ”

About ViewSonic
ViewSonic ® Corporation is a leading global provider of visual display products. ViewSonic develops, markets and supports a broad range of innovative products including LCD monitors, LCD TVs, projectors, digital signage displays and other display products. For further information, please visit our website at in.viewsonic.com.

Forward-looking Statements
This press release contains certain forward-looking statements based on current expectations, forecasts and assumptions that involve risks and uncertainties, as well as assumptions that if they do not fully materialize or prove incorrect, could cause ViewSonic’s results to differ materially from those expressed or implied by such forward-looking statements. Such forward-looking statements include statements regarding ViewSonic’s expectations, beliefs, intentions or strategies regarding the sale of our display products in the Asia Pacific region and other statements that can be identified by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words. The risks and uncertainties that could cause ViewSonic’s results to differ materially from those expressed or implied by such forward-looking statements include the growth of the market for displays in the Asia Pacific region in general and for ViewSonic’s widescreen visual display products in particular; and other risks and uncertainties described more fully in ViewSonic’s reports filed with the U.S. Securities and Exchange Commission. These statements are based on information available to ViewSonic as of the date hereof and ViewSonic assumes no obligation to update the forward-looking statements included in this press release, whether as a result of new information, future events or otherwise.

Priyanka Jain
Mutual PR
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Mob: +91 9312784187, Website: www.mutualpr.com

About ViewSonic
ViewSonic ® Corporation is a leading global provider of visual display products. ViewSonic develops, markets and supports a broad range of innovative products including LCD monitors, LCD TVs, projectors, digital signage displays and other display products. For further information, please visit our website at in.viewsonic.com.