Press release
optivo launches the “companion” online knowledge platform – know-how transfer for effective email marketing
The multimedia know-how platform provides users with access to a comprehensive pool of case studies, whitepapers, video tutorials, recordings of webinars, guidebooks and other documentation. It is also a useful source of information on new optivo® broadmail features and additional features – incorporating detailed instructions and assistance. Its integrated search box makes subject and keyword searches swift and simple. The service will commence with both English and German language versions.
optivo Managing Director Ulf Richter sees optivo companion as a logical and steadfast continuation of the company’s philosophy of open knowledge transfer: “Email marketing is an independent discipline developing in a dynamic manner. As such, marketers must go to some length to always remain on the ball. With optivo companion, we have created a platform that assists in this process and one that actively supports the transfer of knowledge. Professionals will find everything they need to know about effective and up-to-date email marketing – clearly structured and at a glance. We will continue to develop this service step-by-step and expand it with additional subjects.”
optivo is one of the largest email marketing service providers in German-speaking Europe. Since establishment in 2001, the Berlin-based company has counted among the technologically leading providers and trendsetters in the area of email marketing. optivo offers comprehensive email marketing including SMS and fax from a single source. The portfolio extends from the distribution of newsletters and campaign emails with a secure, reliable and powerful email marketing software (optivo® broadmail) to individual strategy and entry consultation, email optimisation and address generation (optivo® consulting) as well as providing market relevant infomartion and best-practice knowledge (optivo® campfire). More than 850 clients from diverse sectors put their trust in optivo know-how and technology, including well-know brands such as Best Western, Bosch Power Tools, buch.de, Die Bahn, Die Zeit, Germanwings, Henkel, HolidayCheck, HypoVereinsbank, Lieferando, mymuesli, Olympus, Plus.de, Rossmann, QVC, reBuy, simfy, Tui and zooplus. optivo actively promotes transparency and high quality standards in email marketing. It is a member of the Deutschen Dialogmarketing Verband "DDV" (German Dialogue Marketing Association), the Bundesverband Digitale Wirtschaft “BVDW” (Federal Association of the Digital Economy) and the Verband der Deutschen Internetwirtschaft "eco" (Association of German Internet Business). As one of the earliest members of Germany’s largest whitelist project ‘Certified Senders Alliance’ optivo stands for highest email delivery rates. In March 2011, optivo received the first "EuroCloud Star Audit SaaS" quality seal in Europe for its optivo® broadmail cloud service.
optivo GmbH
Harald Oberhofer (Marketing Director)
Wallstrasse 16
D-10179 Berlin
Telefon +49 (0)30.76 80 78-117
Telefax +49 (0)30.76 80 78-499
E-Mail presse@optivo.com
Internet www.optivo.com
MärzheuserGutzy Kommunikationsberatung GmbH
Jochen Gutzy (Managing Director)
Maximilianstraße 13
D-80539 München
Telefon +49 (0) 89.2 88 90-480
Telefax +49 (0) 89.2 88 90-45
E-Mail optivo@maerzheusergutzy.com
Internet www.maerzheusergutzy.com
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