(openPR) - Manhattan, New York - August 12, 2007 - Lion Brand Yarn (lionbrand.com) working with Krochet Kids International (krochetkidsintl.com/) hopes to take a bite out of global poverty this winter. A donation of Lion Brand yarn is being used by Krochet Kids International to train a group of women in Gulu, Uganda to hand-crochet beanies. The beanies will then be sold in the U.S. at selected surf shops and the Krochet Kids Web site. The profits from the sales will be pumped back into Gulu to help provide basic nutritional needs, education and further employment for the people of that community.

The goal of the Krochet Kids is to help alleviate global poverty by teaching people in impoverished communities a marketable skill, employing them, then taking the profits earned from these endeavors and redistributing them back into the communities of the workers. The organization believes that by training people in a marketable craft, they help to bring economic relief not only to the individual, but to the community they live in.

"First and foremost, Krochet Kids is not a project that simply belongs to us." said Ryan Motley of Krochet Kids International "We want everyone to take part in this cause of fighting global poverty, and in essence become a part of Krochet Kids. With this in mind we approached Lion Brand because of their quality yarn products which are crucial to what we are doing. Working with Lion Brand, has not only helped us in lowering our costs, but will also have a direct impact on the proceeds that will be placed back into the communities we are already employing. Lion Brand has been an exceptional company to work with."

For this first project, there are currently six women being trained in Gulu, Uganda to hand crochet beanies. Krochet Kids International hopes to have these hand made beanies available for sale by the winter of 2007. For more information on the project in Gulu, Uganda, visit their Web site at www.krochetkidsintl.com

Media contact:
Ilana Rabinowitz
(201) 804-3999
Ilana@lionbrand.com

About Krochet Kids International
The Krochet Kids began in high school when founders Kohl, Stewart, and Travis were looking for ways to raise a little money for their senior prom. As sales took off, they realized that there was a significant demand for the beanies they were making and the project expanded from a fundraiser into a business. After high school, the friends left for college. Travis and Stewart went to Vanguard, and Kohl enrolled in the University of Washington. In college, they met the rest of the "crew" and incorporated them into their little money making venture. In the summer of 2006, everything changed after Stewart took a trip to Uganda. The African country has experienced incredible poverty and destruction after their long civil war. Stew's insight inspired the Krochet Kids into transforming their business into a charitable, non profit with their first foray being Uganda. For more information, visit: www.krochetkidsintl.com

About Lion Brand Yarn Company
Lion Brand Yarn Company, is a 129-year-old entity and is America's oldest hand knitting yarn brand. Founded in 1878, the company began operation in New York and has been a leading supplier of quality hand knitting and crochet yarns ever since. Throughout its history, Lion Brand Yarn has been at the forefront of yarn trends while consistently providing its customers with the highest quality product, service and inspiration.