Medicated Confectionery to Drive Growth in Indian Sugar Confectionery Market

Medicated confectionery, the confectionery products that contain medicated ingredients is a fast growing segment of Indian sugar confectionery market. Mainly driven by increased illness, especially during winters due to the seasonal changes and increasing preference of people for over-the-counter remedies, the medicated confectionery products are gaining popularity among the Indian masses. According to RNCOS’ recent report “Indian Confectionery Market Analysis”, the medicated confectionery market is anticipated to grow strongly, posting a CAGR of more than 12% during 2012-2015.

The manufacturers of the medicated confectioneries are encompassing innovative and distributive strategies to increase the market size of these products. They are coming up with products from healthy plant extracts and differentiated medicated herbs like ‘tulsi’, ‘ginger’ and other variants, which will further boost the market for Indian medicated confectionery products in the coming years. The increasing preference of people, especially for children, towards sweetened medicated products over the bitter ones is also serving as a driver for the segment.

Apart from medicated confectionery, the report, “Indian Confectionery Market Analysis”, analyses all the major segments of Indian sugar confectionery market with due focus on both, value and volume perspective. The overall market is segmented into three major parts – sugar confectionery, chocolates, and gums. All three segments are further divided into sub-segments and their future forecast of market value and sales volume till 2015 are provided. Moreover, the report broadly analyzed the growth drivers of Indian confectionery market like increasing young population, untapped rural market and rising income and affordability. In order to provide a 360 degree view of the industry, the report also profiles key market players with their brief business description, their complete product portfolio, and recent developments. By providing the clients with cutting-edge market intelligence, the research aims to help them devise sound investment decisions.

For FREE SAMPLE of this report visit: http://www.rncos.com/Report/IM462.htm

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