HubShout Supplements SEO Reseller Program With New Email Marketing Tools and Services

In November 2012, HubShout released its new custom-tailored email newsletter service, available to both HubShout resellers and their clients. Members of the HubShout white label SEO reseller program can now add white label email newsletters to their menu of products and services. Late last month, HubShout presented a webinar to educate SEO resellers on the value of newsletters and other forms of email marketing, reinforcing the message: the more interaction points with clients, the higher the client retention.

With all evidence pointing to the unlimited potential for email to drive leads and nurture customers, HubShout CEO Chad Hill and President Adam Stetzer, Ph.D., plan to continue building on the email marketing service, adding new features and services to help HubShout SEO resellers grow their businesses. Latest research shows that email is still the preferred method of communication for adults. 90% of people use email everyday and the average ROI for email marketing is $40.56 for every dollar invested. (Source: magrillreport.com)

Anecdotal evidence reveals that many businesses fail to use email marketing due to time constraints and lack of resources. By providing a free email marketing platform, large variety of templates, image library and prewritten marketing content customized for each reseller, HubShout has given SEO resellers the tools to overcome those obstacles. SEO resellers who are taking advantage of the white label email marketing program are reportedly seeing great results.

Hill and Stetzer recommend that, at the very least, SEO resellers and clients should use email marketing to send out a monthly newsletter. Knowing that few small businesses have the means to produce a well-written, thoughtful newsletter, the next logical step was to offer a custom newsletter service.

The email marketing newsletter service includes:

* Customized email template
* Research to find industry news and facts
* Newsletter content written by a professional, including links to the source and images that illustrate the content. (Draft is provided to client for feedback)
* Client-approved newsletter sent to email list
* Newsletter campaign analytics
* Lead tracking capabilities

Once the newsletter or any email is sent from HubShout’s email platform, the SEO reseller’s reporting dashboard displays detailed data about the campaign, including open rate, email addresses of recipients that opened the email as well as email addresses that bounced.

A new version of the newsletter is created each month and sent on a date selected by the client. The newsletter service is part of the white label email marketing program. Like all other HubShout white label SEO reseller services, the reseller manages all interactions with clients.

HubShout’s email program uses SES, Amazon’s industry leading cloud service. The cost is an outstanding ten cents per 1,000 emails sent. HubShout has opted to offer the email service to SEO resellers at cost. Resellers continue to have the option to use the email platform as a DIY service to create newsletters and other email campaigns.

HubShout is a full service online marketing firm and SEO reseller with all operations based entirely in the US. Offices are located in the DC metro area (Falls Church, VA) and Rochester, NY. Technology based software and services are the core of HubShout’s success. Firms that outsource SEO to HubShout receive the highest level or transparency and accountability. Dr. Adam Stetzer, president, and Chad Hill, CEO, co-founded Hubshout in 2008. For more information about HubShout’s white label email marketing service, custom newsletter service or SEO reseller program, please contact HubShout directly.

HubShout
140 Little Falls Street, Suite 110
Falls Church, VA 22046
Ellen Gipko - Content Marketing Specialist
1-888-266-6432

This release was published on openPR.