(openPR) - Lüdenscheid, 12.07.07 - The Gold Award of the Marketing Prize of ASSMANN Electronic GmbH, Lüdenscheid, worth € 6,000 Euro, went to the Italian business partner for the “Mini-Web-Clip Campaign” for the presentation of the DIGITUS® product range. The Silver
(from l. to. R. David Ruah, Fausto Tomesani, Milena Guizzardi, Ayse Gürel, Florian Assmann, Cem Gürel)
Award was presented for the PR and cross-media campaign of the partner in Portugal. Turkey took the Bronze Award for the “Heros” specialist advertising concept. A total of seven entries made it onto the shortlist, from which the expert jury selected the prize-winners.
“The variety of the entries – from low-cost solutions to testimonials with Formula 1 driver Giancarlo Fisichella impressively demonstrate the enthusiasm and dedication of our partners in marketing the DIGITUS® brand”, commented Regina Böckle, IT-Business and jury member for the Media Group on the submissions for 2007.
All the entries were divided into the categories of advertising, print material (brochures, catalogues), direct mail (mailings), public relations, sales promotion (point of sale), sponsoring, websites, e-mail, mobile movie, TV, radio, events, exhibitions and other measures.
The final selection also included campaigns which demonstrated a cross-media approach and great creativity. In this way, the international entries had shown that they certainly merited the DIGITUS® brand.
The beaming winners (from l. to r.) David Ruah, Fausto Tomesani, Milena Guizzardi, Ayse Gürel, Cem Gürel. Florian Assmann (2nd from r.), initiator of the Award presented the trophies, certificates and cash prizes on the occasion of the IMM (International Management Meeting of ASSMANN Electronic GmbH) in Portoroz, Slovenia.
Brief company profile
ASSMANN Electronic GmbH was founded in 1969 in Lüdenscheid/Germany as a manufacturer of connectors and adapters for internal and external computer cables.
With his own branches in Austria, France, Sweden, Croatia, Slovenia, Lithuania, Poland, Mexico, USA, China and Taiwan, this ISO-certified specialist in computer accessories and network solutions today supplies IT distributors and key accounts worldwide. The major part of the product range consists of the DIGITUS® brand range. Active and passive network components, KVMs, USB and Firewire products, cables, adapters and connectors, (S)ATA/SCSI products, peripherals, notebook, PDA, computer and multimedia accessories are supplied both for private consumers and professional users. The DIGITUS® brand was introduced in 1994, and is now well-known in many markets for its “Best Value for Money” quality.
High-resolution photo and image material on this press release and information and photos on the company ASSMANN Electronic GmbH are available for downloading from the following web address: www.assmann.com Press division
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