72 participants from 25 countries discuss the future DIGITUS® strategies at the International Management Meeting of Assmann Electronic in Slovenia

This year, the International Management Meeting of ASSMANN Electronic was held in the Congress Centre of the Grand Hotel St. Bernardin in Protorož, Slovenia.

The focal point of the three-day conference with subsidiaries, distribution partners and key accounts from all over the world was the exchange of experience on the marketing and brand campaign for the DIGITUS® computer accessory range.

The occasion saw the first award of the DIGITUS® BRAND AWARD, worth € 6.000, for outstanding brand communication. The Gold Award for submitted activities went to the Italian partner of Assmann Electronic, who for example has been able to obtain Giancarlo Fisichella as a testimonial for DIGITUS®.

A further focal area was the report by the company management on the expansion of the logistics locations in Asia and the complete restructuring of internal and external business processes in order to be equipped for the market of the future.

A good deal of time was also devoted to the proven product and technology workshops, in which the medium-term range policy was discussed. The sales team also presented its convincing new structure and strategy.

"I was convinced by the mixture of this DIGITUS® conference. The discussion of practical examples of successful marketing, coupled with theoretical presentations on current management topics was perfectly selected. I also thought that the exchange of experience with colleagues from America and Asia, something which is impossible to do from day-to-day, was very important." commented Ulf Kaiser, Managing Director of VS Elektronik GmbH from Aschaffenburg.

Florian Assmann, Managing Director of Assmann Electronic GmbH, closed with the words: "The IMM is an integral platform for the development of the ASSMANN Group. The free and open exchange between all those involved in the value-creation chain – suppliers, partners and customers – has developed into a major cornerstone of our company culture."

The event, which has now been held annually since1984, was rounded off by an accompanying programme of tube riding, wine-tasting, boat trip and beach party.

Dealers can obtain further information from www.digitus.info.


Brief company profile
ASSMANN Electronic GmbH was founded in 1969 in Lüdenscheid/Germany as a manufacturer of connectors and adapters for internal and external computer cables.

With his own branches in Austria, France, Sweden, Croatia, Slovenia, Lithuania, Poland, Mexico, USA, China and Taiwan, this ISO-certified specialist in computer accessories and network solutions today supplies IT distributors and key accounts worldwide. The major part of the product range consists of the DIGITUS® brand range. Active and passive network components, KVMs, USB and Firewire products, cables, adapters and connectors, (S)ATA/SCSI products, peripherals, notebook, PDA, computer and multimedia accessories are supplied both for private consumers and professional users. The DIGITUS® brand was introduced in 1994, and is now well-known in many markets for its “Best Value for Money” quality.


High-resolution photo and image material on this press release and information and photos on the company ASSMANN Electronic GmbH are available for downloading from the following web address:
www.assmann.com Press division

Contact Product Management
Torben Schniggenfittig
ASSMANN Electronic GmbH
Auf dem Schüffel 3
58513 Lüdenscheid
Phone: 49 (0) 23 51 / 5 54-6 45
Fax: 49 (0) 23 51 / 5 54-6 46
E-Mail: t.schniggenfittig@assmann.com
Web: www.assmann.com www.digitus.info

Contact press
Ilona De Laever
ASSMANN ELECTRONIC GmbH
Auf dem Schüffel 3
70 58513 Lüdenscheid
Germany
Phone: 49 (0) 23 51 – 5 5-46 60
Fax: 49 (0) 23 51 – 5 54-6 61
E-Mail: i.delaever@assmann.com
Web: www.assmann.com www.digitus.info

This release was published on openPR.