Berlin, 4 September 2012 – optivo is now operating its professional optivo® broadmail email marketing software at the Deutsche Börse. The program is being implemented for email communication to private investors via the boerse-frankfurt.de portal. The stock exchange attaches particular importance to the highest possible level of individualisation of newsletter content. Subscribers can decide for themselves on what topics they wish to receive information and the intervals this is sent. But not only the content of the newsletter is tailor-made, so is the design. Enabling this is a template developed by optivo.

The Frankfurt Stock Exchange provides tailor-made information services to private investors and investment advisors. Subscribers receive current news once to several times a week on various investment types, market sentiment and in-house events, depending on their area of interest. Users of the free service can choose from eight main subject areas (in German), which include: “Shares and Indices”, “Bonds”, “Funds and EFTs”, “Market Sentiment”, “Commodities and ETCs”, “Dates”, “Corporate Bonds” as well as “Certificates and Warrants”.

One newsletter in English providing “Latest News” is especially aimed at international users who wish to receive information on the sentiment in the German market each week. The creation of all newsletters occurs with the help of templates that optivo specially developed for the Frankfurt Stock Exchange. The tailor-made master template ensures all newsletters carry a uniform design in line with official corporate identity. The Frankfurt Stock Exchange newsletters can be subscribed to free of charge at: boerse-frankfurt.de/newsletter

The stock exchange in Frankfurt counts among the world’s largest trading centres for securities. With a volume of more than 90% of trades, it is the largest of the seven stock exchanges in Germany. Today, the Frankfurt Stock Exchange is an international trading hub with around 250 operators from 19 countries. It is run by the Deutsche Börse AG.

About optivo

optivo is one of the largest email marketing service providers in German-speaking Europe. Since establishment in 2001, the Berlin-based company has counted among the technologically leading providers and trendsetters in the area of email marketing. optivo offers comprehensive email marketing including SMS and fax from a single source. The portfolio extends from the distribution of newsletters and campaign emails with a secure, reliable and powerful email marketing software (optivo® broadmail) to individual strategy and entry consultation, email optimisation and address generation (optivo® consulting) as well as providing market relevant infomartion and best-practice knowledge (optivo® campfire). More than 850 clients from diverse sectors put their trust in optivo know-how and technology, including well-know brands such as Best Western, Bosch Power Tools, buch.de, Die Bahn, Die Zeit, Germanwings, Henkel, HolidayCheck, HypoVereinsbank, Lieferando, mymuesli, Panasonic, Plus.de, Rossmann, QVC, reBuy, simfy, Tui Cruises and zooplus. optivo actively promotes transparency and high quality standards in email marketing. It is a member of the Deutschen Dialogmarketing Verband "DDV" (German Dialogue Marketing Association), the Bundesverband Digitale Wirtschaft “BVDW” (Federal Association of the Digital Economy) and the Verband der Deutschen Internetwirtschaft "eco" (Association of German Internet Business). As one of the earliest members of Germany’s largest whitelist project ‘Certified Senders Alliance’ optivo stands for highest email delivery rates. In March 2011, optivo received the first "EuroCloud Star Audit SaaS" quality seal in Europe for its optivo® broadmail cloud service.

optivo GmbH
Harald Oberhofer (Marketing Director)
Wallstraße 16
D-10179 Berlin
Telefon +49 (0)30.76 80 78-117
Telefax +49 (0)30.76 80 78-499
E-Mail presse@optivo.de
Internet www.optivo.com

MärzheuserGutzy Kommunikationsberatung GmbH
Jochen Gutzy (Managing Director)
Maximilianstraße 13
D-80539 München
Telefon +49 (0) 89.2 88 90-480
Telefax +49 (0) 89.2 88 90-45
E-Mail optivo@maerzheusergutzy.com
Internet www.maerzheusergutzy.com

This release was published on openPR.