The third monthly issue of Global Insights Magazine from E3 Agency Network focuses on creativity, and provides examples of how to combine strategic thinking with creative solutions for “Ideas that Sell.” The issue was written and edited by the international award-winning agency Bruketa&Žinić OM (bruketa-zinic.com/tag/awards/), who were named Croatia’s Most Creative Agency eight times and were ranked as the second most effective independent agency globally in 2012 by Effie Worldwide (www.effieindex.com).

“Creativity is both a process and a result,” said Nikola Žinić, Creative Director and one of the agency’s founders. “Creative work is only useful if it solves a problem or sparks a reaction. There is a process for gaining insight to ensure that the work will connect with the audience and demonstrate an understanding of their needs in a way that makes them think, “’Yes, I have just had that same experience.’”

The August 2012 issue of Global Insights features tools and practices for sparking creativity, discusses the role of creative briefs, and offers ideas for how to establish a work space that fosters creativity. Coming from an agency so well recognized for its outstanding and ground-breaking creative work, this issue of Global Insights is packed with trustworthy advice that businesses, agencies and organizations can put into practice.

“Global Insights is all about sharing knowledge about what works in marketing from an international perspective,” said E3 Network President Michael Meier. “This issue is another great example of how E3 Network is delivering on that promise in a way that will be appreciated by businesses and organizations who are trying to connect with their audiences.”

Published monthly, each issue of Global Insights is edited by a different E3 member agency. Future issues will continue to address timely, relevant marketing topics such as digital media, government marketing, and B2B branding – always with an international outlook. Global Insights is available free at the E3 Network (bit.ly/RkQakA) and by email subscription at www.e3network.com.

About E3 Agency Network
The E3 Agency Network is a closely integrated coalition of independent brand strategy and marketing communications firms from around the world. The network focuses on growing brands locally and internationally by sharing global insights and collaborating on international marketing. E3 covers both B2B and B2C in over 25 industry sectors, with specialists ranging from advertising and social media to digital and mobile. Founded by five European advertising agencies in 1978, E3 has grown to include 30 member agencies and more than 650 professionals in 30 countries, including Europe, Asia, Australia and North America. The group’s annual billings total more than € 300 million and represent more than 350 brands. For information, visit www.E3network.com.

E3 Agency Network
c/o Bruketa&Žinić OM
Zavrtnica 17
Zagreb, Croatia, 10 000
Contact: Jelena Mihelčić
jelena@bruketa-zinic.com
Tel. +385 16064031

This release was published on openPR.