Callidus Software Inc. (NASDAQ: CALD), the leader in sales effectiveness and cloud computing, announced today that Galley Inc., a leader in designing and manufacturing custom serving lines, has selected CallidusCloud's LeadFormix marketing automation solution to deliver more sales opportunities. The agreement was signed in the third quarter of 2012.

"Since Galley Inc. selected CallidusCloud's marketing automation solution, they have experienced record numbers of leads and sales opportunities," said Shreesha Ramdas, Vice President, LeadFormix, CallidusCloud®. "Galley Inc. can now identify previously anonymous visitors and understand their readiness to buy. With this insight, they can improve the speed and execution of sales. Unlike competitive offerings, CallidusCloud's leading marketing automation solution gives companies an immediate return on investment."

"We now identify nearly a third more anonymous visitors than before across our three websites," said Larry Spritzer, Owner, Galley Inc. "CallidusCloud's marketing automation solution has increased our sales opportunities from search campaigns sevenfold. As a result, Galley Inc. is delivering more than four times the number of potential sales compared to form fills alone. I am delighted at how quickly we have seen the benefits of the CallidusCloud solution."

CallidusCloud's LeadFormix solution provides an easy-to-use, collaborative SaaS platform designed for Inside Sales, Sales, Marketing, and Web Optimization teams to maximize their sales pipeline growth. The platform goes beyond demand generation and workflow automation to provide real insight into a website visitor's intent, deriving actionable intelligence to convert a visitor into a qualified sales lead. The solution uses effective collaboration methodologies and enables knowledge sharing within communities across an organization's internal and external networks to bridge the gap between sales and marketing and help boost revenues.

LeadFormix is delivered as part of CallidusCloud's sales and marketing suite, a SaaS suite that is designed to help businesses drive enterprise engagement, sales performance management and sales effectiveness throughout the sales cycle with award-winning, multi-tenant cloud software. CallidusCloud offers the following SaaS and mobile solutions: candidate assessment tests for hiring, video interviews, marketing automation, quotes and proposals, sales enablement, sales coaching, sales commission management, learning management and content authoring, underpinned by analytics and enterprise gamification.

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About Galley Inc.

Galley designs and manufactures custom serving lines at standard and affordable prices. Built-in handles and concealed casters for mobility are standard with Galleyline, not extra. Cafeteria lines, buffet lines, school lunch lines, salad bars, kiosks, fast food lines, serving carts, cashier stands, etc. Galley Line modules are in schools, hospitals, hotels, clubs, employee cafeterias, casinos, universities, nursing homes, correctional institutions, industrial facilities, airports and most food service areas.

About CallidusCloud

Callidus Software Inc. (NASDAQ: CALD) is the market and technology leader in sales effectiveness and cloud computing. Our customers gain a competitive advantage by maximizing sales cost efficiencies and driving improvements in sales effectiveness. CallidusCloud's award-winning multi-tenant SaaS applications set the standard for performance management of a company's sales force and channel partners. Over 2.5 million users rely on our solutions to power their performance. For more information, please visit www.calliduscloud.com.

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This release was published on openPR.