dmexco 2012: optivo places focus on marketing automation

Berlin, 22 August – There is currently a lot of buzz in email marketing on the topic of lifecycle marketing – aligning content to the interests of email recipients. The goal is to develop and optimise customer value over the entire lifecycle (customer lifetime value). A problem that arises, however, is that the interests of a user are continually changing over time and are dependent on the user’s current life situation and demands. This is where marketing automation comes into play. It enables companies to conduct successful dialogue marketing via numerous automated, individual action and event-based mailings. optivo will show how this works at dmexco (Stand F-031 / Hall 8), which takes place 12/13 September. Perfect in time for the opening of the leading trade fair for the digital economy, the Berlin-based email marketing specialist is also presenting the latest version of it’s dispatch solution optivo® broadmail, which will provide completely new possibilities and potentials in the area of marketing automation. The software enables fully-automated dispatch cycles to be simply and quickly created via drag&drop within a graphical campaign editor – no matter how complex the campaign or if utilising multiple channels (email, mobile, social, web, fax).

optivo consultants will be standing by at the trade fair to answer all questions about contemporary email marketing from visitors at the stand. Interested parties also have the chance to have their newsletter designs assessed by an expert. Companies can send their current newsletter layouts to the optivo consulting team (email address: live-optimierung@optivo.de) until 6 September to take advantage of this offer. The design of newsletters is also the topic of a new consulting survey, which trade fair visitors can pick up exclusively and free of charge at optivo’s dmexco stand.

“Our marketing automation changes the manner in which companies can organise and manage their email marketing campaigns”, says Ulf Richter, Managing Director at optivo GmbH. “With just a few simple clicks, our customers can access entirely new potentials. Thanks to completely automated processes and the perfectly attuned addressing of recipients throughout the customer lifecycle, significantly higher customer lifetime value can be achieved. Our dispatch solution can also send customised campaign mails to millions of recipients within just a few minutes. And that leaves more time for other important tasks, such as the strategic planning of the campaigns.”

All campaigns operate according to the lifecycle marketing principle. That means: Information and offers are attuned to the various interests of the recipients – and can be further developed on the basis of individual actions and responses. With marketing automation, perfectly aligned, automated email campaigns are possible for every phase of the customer lifecycle. These not only ensure a short-term boost to sales, they also guarantee more successful campaigns in the long run and more satisfied customers overall.

The new possibilities provided by optivo® broadmail ensure that no contact will “fall through the cracks”. Numerous specifications can be applied extremely individually. Furthermore, companies can effectively profit from the potentials of mutually reinforcing campaigns. For example, multi-step welcome series: here, new subscribers are purposefully led to the products and services of the company, step by step. Meanwhile, event and action-based trigger emails help to develop and maintain customer relationships, thereby also promoting sales. And transactional emails that are sent following a sale or an order can be easily automated to help initiate follow-on sales or the purchase of similar products.

The creation and execution of automated campaigns are as simple as possible. All new functions are embedded in the optivo® broadmail user interface. Furthermore, the complete management and control of campaigns transpires with the help of graphical tools. The intuitive campaign editor also saves valuable time thanks to drag&drop functionality. Every campaign can be realised with just a few clicks of the mouse on the basis of the entire database – and can be edited and fine-tuned at any time. Even the most complex campaign processes are easily depicted via start and branching points (“nodes”). Besides a drafting mode for new campaigns, companies also benefit from the real-time mouse-over evaluations in the graphical interface.

Further details are available at dmexco (Stand F-031 / Hall 8).

optivo is one of the largest email marketing service providers in German-speaking Europe. Since establishment in 2001, the Berlin-based company has counted among the technologically leading providers and trendsetters in the area of email marketing. optivo offers comprehensive email marketing including SMS and fax from a single source. The portfolio extends from the distribution of newsletters and campaign emails with a secure, reliable and powerful email marketing software (optivo® broadmail) to individual strategy and entry consultation, email optimisation and address generation (optivo® consulting) as well as providing market relevant infomartion and best-practice knowledge (optivo® campfire). More than 850 clients from diverse sectors put their trust in optivo know-how and technology, including well-know brands such as Best Western, Bosch Power Tools, buch.de, Die Bahn, Die Zeit, Germanwings, Henkel, HolidayCheck, HypoVereinsbank, Lieferando, mymuesli, Panasonic, Plus.de, Rossmann, QVC, reBuy, simfy, Tui Cruises and zooplus. optivo actively promotes transparency and high quality standards in email marketing. It is a member of the Deutschen Dialogmarketing Verband "DDV" (German Dialogue Marketing Association), the Bundesverband Digitale Wirtschaft “BVDW” (Federal Association of the Digital Economy) and the Verband der Deutschen Internetwirtschaft "eco" (Association of German Internet Business). As one of the earliest members of Germany’s largest whitelist project ‘Certified Senders Alliance’ optivo stands for highest email delivery rates. In March 2011, optivo received the first "EuroCloud Star Audit SaaS" quality seal in Europe for its optivo® broadmail cloud service.

optivo GmbH
Harald Oberhofer (Marketing Director)
Wallstraße 16
D-10179 Berlin
Telefon +49 (0)30.76 80 78-117
Telefax +49 (0)30.76 80 78-499
E-Mail presse@optivo.de
Internet www.optivo.com

MärzheuserGutzy Kommunikationsberatung GmbH
Jochen Gutzy (Managing Director)
Maximilianstraße 13
D-80539 München
Telefon +49 (0) 89.2 88 90-480
Telefax +49 (0) 89.2 88 90-45
E-Mail optivo@maerzheusergutzy.com
Internet www.maerzheusergutzy.com

This release was published on openPR.