MICE (Meetings, Incentives, Conferencing, Exhibitions) Market Size, Share, Trends | Top Companies: Capita Travel and Events, CWT Meetings & Events, IBTM Events, Interpublic Group of Companies (IPG)

MICE (Meetings, Incentives, Conferencing, Exhibitions) Market is valued at USD 882.84 Billion in 2018 and expected to reach USD 1546.69 Billion by 2025 with the CAGR of 12.46% over the forecast period.

Global MICE (Meetings, Incentives, Conferencing, Exhibitions) Market: Global Size, Trends, Competitive, Historical & Forecast Analysis, 2021-2027- Increasing Number of Corporate Meetings and Events from the Business Sectors is Expected to Drive the Market Growth

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Scope of Global MICE (Meetings, Incentives, Conferencing, Exhibitions) Market:

The MICE (Meetings, Incentives, Conferencing, Exhibitions) market refers to a specialized group of tourism committed to planning, booking, and facilitating conferences, seminars, and other events. Meetings, incentives, conferences and exhibitions (MICE) is a type of tourism in which large groups from the business come together.
MICE industry include the number of factors, where agents working in this field to provide a full range of travel and conference services for business groups and events of longer duration. The hospitality sector is accounted for about 40 to 60 % of their revenue generated in the MICE industry.
Many countries throughout the world have realised the significance of tourism industry that can positively influence the growth of their organizations by promoting the business travel through the adoption of MICE.

Global MICE (Meetings, Incentives, Conferencing, Exhibitions) market report is segmented on basis of type, application and region & country level. Based upon type, global MICE market is classified into meetings, incentives and exhibitions. Based upon application, market is classified into academic field, business field, political field, exhibitions and others.

The regions covered in this Global MICE Market report are North America, Europe, Asia-Pacific and Rest of the World. On the basis of country level, market of global MICE market is sub divided into U.S., Mexico, Canada, UK, France, Germany, Italy, China, Japan, India, South East Asia, GCC, Africa, etc.

Key Players for MICE (Meetings, Incentives, Conferencing, Exhibitions):

Globally Manufacturers such as Capita Travel and Events, CWT Meetings & Events, IBTM Events, Interpublic Group of Companies (IPG), ATPI, BCD Meetings and Events, Cievents, Freeman, Grass Roots Meetings and Events, Questex and many others are contributing in the market growth.

The demand for MICE is on the rise from the past few years, as business travel seems to be continually increasing along with the increase in number and size of corporate meetings and events. This has created the huge opportunity to expand the tourism services for the corporate world which is beneficial to the event planners, hotels and event spaces. Additionally, corporate travelers are choosing the MICE tours to promote their businesses which is a good combination of business activity and sightseeing relaxation. The MICE industry has been gaining importance over past few years, since meeting planners and travel agents are organizing the corporate incentive travel programs to reward the employees for reaching specific targets.

Mice industry has shown tremendous growth by about 15% to 20% during the last 5 years along with the created employment and foreign exchange for the country. Furthermore, the rapid innovation in advanced technologies including augmented reality, artificial intelligence, social media platforms and ad hoc apps have also gained a huge interest across the meeting and events industry which is also supplementing the market growth. However, one of the most challenging things in this sector is to maintain the service standards in accordance with intense competition in the tourism industry.

Europe is Expected to Dominate the Global MICE Market.

Europe is expected to account for the largest share of global MICE market over the forecast period. The demand for meetings and events has shown a significant growth, while many businesses from the European region being more attracted towards the MICE tourism industry by highly spending on it and with rising trends of social networking platform.
For example; the spending of European companies increase by 1.8% followed by central and South America. Germany, the United Kingdom, France, Spain and Italy are among the most preferred tourism places, together they have spent USD 208.18 billion in 2016 which is increase by 6.3% from the year 2015. National tourism organizations from the Asian countries are taking initiatives to organize this form of tourism which has lifted the MICE industry to the next level in this region.

Key Benefits for Global MICE (Meetings, Incentives, Conferencing, Exhibitions) Market Report–

• Global market report covers in depth historical and forecast analysis.
• Global market research report provides detail information about Market Introduction, Market Summary, Global market Revenue (Revenue USD), Market Drivers, Market Restraints, Market opportunities, Competitive Analysis, Regional and Country Level.
• Global market report helps to identify opportunities in market place.
• Global market report covers extensive analysis of emerging trends and competitive landscape.

Global MICE (Meetings, Incentives, Conferencing, Exhibitions) Market Segmentation:–

By Type:

• Meetings
• Incentives
• Exhibitions

By Application:

• Academic Field
• Business Field
• Political Field
• Exhibitions
• Others

By Regional & Country Analysis:

• North America

o U.S.
o Canada

• Europe

o U.K.
o France
o Germany
o Italy

• Asia Pacific

o China
o Japan
o India
o Southeast Asia

• Latin America

o Brazil
o Mexico

• Middle East and Africa

o GCC
o Africa
o Rest of Middle East and Africa

This comprehensive report will provide:

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Our Market Research Solution Provides You Answer to Below Mentioned Question:

• Which are the driving factors responsible for the growth of market?
• Which are the roadblock factors of this market?
• What are the new opportunities, by which market will grow in coming years?
• What are the trends of this market?
• Which are main factors responsible for new product launch?
• How big is the global & regional market in terms of revenue, sales and production?
• How far will the market grow in forecast period in terms of revenue, sales and production?
• Which region is dominating the global market and what are the market shares of each region in the overall market in 2019?
• How will each segment grow over the forecast period and how much revenue will these segment account for in 2027?
• Which region has more opportunities?

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