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South Africa Mobile Shopping has arrived

06-20-2007 07:32 PM CET | IT, New Media & Software

Press release from: Jump Shopping

Mobile Shopping South Africa

Mobile Shopping South Africa

Jump Shopping (jump.co.za), South Africa's leading Online Shopping Search Engine has launched a mobile offering of its popular search engine.

Jump Shopping Mobile fills a gap that exists in comparative shopping sites around the world: While shopping out in a local store, customers often wonder: "How much would I save if I bought this on the Internet?" Until now, they had no way of knowing while at the store. But with the launch of Jump shopping's new service, that answer is just a few mobile phone clicks away.

This service can be accessed by using any web-enabled mobile phone and entering m.jump.co.za in their mobile browser. Jump Shopping Mobile enables users who are not in front of their computers to search through more than 3,000,000 products from 100 online stores in South Africa.

"It makes perfect sense to launch such a product, as there are more mobile phone users than PC users in South Africa. This is a great initiative that empowers the consumers of South Africa and give them the ability to look for comparative prices while shopping in the real world," says Albert Bredenhann, Managing Director of Jump Shopping.

South Africa has more than 28-million mobile phone users (out of about 38-million accounts) and recent research and media coverage shows that South Africa's mobile users are using their mobile phones for more than just local calls.

- BBC reported 20% of their international WAP traffic (web site visits from cell phones) originating from South Africa;
- Opera Mini, a leading mobile browser, report South Africa as one of their top five territories worldwide;
- An international mobile advertising network claim over 60 million page views per month originating from South Africa;
- According to World Wide Worx's Mobility 2006 research study, there is large and growing interest in accessing the Internet with cell phones by young adult market segments.

According to Arthur Goldstuck, MD of World Wide Worx, "The trendsetters are creating a buzz around the many ways in which you can make your communications life more effective with a cellphone that has Internet access. The next step up will be shopping with the cellphone. Meanwhile, however, using the cellphone to assist in traditional shopping is a natural evolution."

Jump Shopping believe this is a first for the South African mobile community and it looks forward to seeing growth in mobile shopping in the next few years.

In January this year Jump Shopping sold 22% of their business to BidorBuy Inc in Delaware, USA.

Jump Shopping is South Africa's leading Online Shopping Search Engine.

Jump Shopping
PO Box 40187
Faerie Glen
Pretoria
South Africa

Contact: Albert Bredenhann

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