Advertising campaign changes healthcare communication

True to the motto of this year's award "Best of...," Otto Bock HealthCare GmbH won the 2012 Comprix Gold Award over 301 competitors. The jurors presented the trophy for creative healthcare communication at the anniversary gala at the Tanzbrunnen in Cologne on May 4. In cooperation with the Düsseldorf agency Brand Pepper, the medical equipment company scored points for its advertising campaign for the Genium microprocessor-controlled leg prosthesis system.

Genium sets new standards for leg prostheses for transfemoral amputees. The system supports natural movement patterns in real time. At the same time, it reduces the strength and coordination needed for walking, offering an innovative solution that previously seemed impossible for non-motor powered prostheses. In the Genium campaign, Ottobock shows how those living with a disability can achieve mobility and independence. The focus is on integration and promoting public dialogue. Image flyers, mailings, and advertisements use these attributes in keeping with the rebranding of the company group. Powerful images are used to portray the products with technical precision as they are actually used. In combination with informative product texts aimed at the target groups, they underline a strong brand message. Since the autumn of 2011, the campaign has brought change to healthcare communication through continuity, credibility and innovation.

The Comprix has been the most important award in the pharmaceutical and healthcare segments for 20 years now. Ottobock qualified in the categories non-prescription medical technology, medical devices and diagnostics. Marketing specialist Jana Cavanagh and marketing business partner Andreas Kullmann accepted the Comprix Gold Award on behalf of the company. The award honours the product for which the advertising was designed as well as the concept and implementation of the Genium campaign.

Ottobock - Technology for People

Otto Bock HealthCare helps people maintain or regain their freedom of movement with innovative products. Founded in Berlin back in 1919, the medical technology company has become a global market leader in the field of prosthetics. Other business units include orthotics, Mobility Solutions with wheelchairs, seating systems and child rehabilitation devices as well as, since 2006, neurostimulation. The activities of the global company with sales and service locations in 44 countries are coordinated from the head office in Duderstadt, South Lower Saxony. Professor Hans Georg Näder, the grandson of company founder Otto Bock, took over the management of the family company from his father Dr. Max Näder in 1990 and carried on as the third-generation CEO ever since.
Further information: www.ottobock.com

Karsten Ley
Director Corporate Communication
Otto Bock HealthCare GmbH
Max-Näder-Str. 15, 37115 Duderstadt
Phone: (05527) 848-3036, Fax: (05527) 848-3360
Email: karsten.ley@ottobock.de
www.ottobock.com

This release was published on openPR.