05-24-2012 08:24 PM CET - Advertising, Media Consulting, Marketing Research
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New protection films: environmentally friendly and high on adhesive power

Press release from: Neschen AG
PR Agency: PRX
Logo Neschen AG
Logo Neschen AG
Bückeburg, 24 May 2012 - A new water-based adhesive heralds the start of Neschen's "New Generation" of tried-and-tested premium surface-protection films. It is the result of years of continuous in-house research and development work aimed at supplying customers with top-performing products for their applications.

The new water-based adhesive therefore offers superior adhesive power and noticeably improved water resistance. From now on, the protection films "filmolux photo", "filmolux satin" and "filmomatt", already established on the world market, will be coated with this modified water-based adhesive and marketed as "New Generation" filmolux photo gloss / satin / matt.

"This pioneering adhesive belongs to today's class of water-based acrylic emulsions," explains Dr. Werner Markiewicz, head of Research and Development at Neschen AG in Bückeburg. "It opens up numerous opportunities for applications for which up to now protection films with solvent-based adhesives have been selected. We invite each of our customers to put our new protection films to the test."

Thanks to its enhanced adhesive power, this water-based adhesive can now also be used on many types of media printed with UV-curable inks. To date, additional mechanical protection of UV-curable inks using water-based adhesives has proved problematic. UV inks have a coarse structure which means that water-based adhesives stick badly or not at all. This is now a thing of the past, since such adhesion is possible with the newly developed water-based adhesive from Neschen AG. In addition, it makes for immediate and brilliant lamination results with almost no silvering.

The excellent water resistance of Neschen's acrylate adhesive even permits exhibits to be erected outdoors for up to two years, without additional edge sealing. Where edge sealing is used for outdoor applications, this figure increases to almost five years; in the case of purely indoor use, film durability lies at up to eight years - with guaranteed excellent optical characteristics.

The protection films are available in widths of up to two metres and with three different surface finishes. The glossy finish (filmolux photo gloss) delivers uniform lamination results since a PE covering gives the adhesive an even structure. The surface of the satin-finish laminate (filmolux photo satin) prevents unwanted reflections. The quality of the attractive matt finish of the new "filmolux photo matt" has been improved and enhances colour brilliance without excessive reflection.

Picture: Photo Dr. Werner Markiewicz
Caption: "This pioneering adhesive belongs to today's class of water-based acrylic emulsions," explains Dr. Werner Markiewicz, head of Research and Development at Neschen AG in Bückeburg. "It opens up numerous opportunities for applications for which up to now protection films with solvent-based adhesives have been selected. We invite each of our customers to put our new protection films to the test."
www.pr-x.de/fileadmin/download/pictures/Neschen/Dr._Werne...

Picture: Digital printing with Neschen laminate
Caption: The excellent water resistance of Neschen's acrylate adhesive even permits exhibits to be erected outdoors for up to two years, without additional edge sealing.
www.pr-x.de/fileadmin/download/pictures/Neschen/filmolux_...

Sample copy requested if published

Neschen AG, Bückeburg - Graphics, Documents and Neschen Technical Coatings

Neschen AG develops, produces and markets innovative coated self-adhesive and digital print media worldwide, together with their processing machines and presentation systems. In addition, this internationally leading premium manufacturer uses its motto: "ideas for success" to help its partners to successfully market their products and services: in the graphics industry, library sector and in industrial applications.
The graphics product portfolio ranges from finishing, protection and mounting films to print media which can be used with modern digital printing technology for avant-garde architecture, decoration and advertising. The Bückeburg supplier is the first address for printing service providers, architects, designers, photographers, interior decorators and advertising agencies. The business unit Graphics also includes powerful laminating machines and high quality display systems.
The Documents sector comprises self-adhesive films and papers for the protection, repair and care of books. Libraries, archives and museums can also obtain the necessary working materials and processing equipment from Neschen. Numerous products in this series can also be used for picture framing: To fix, mount and protect pictures and photographs.
Based on more than 40 years experience with special coating methods, Neschen Technical Coatings can also offer industrial customers in all branches fully customized solutions. These range from surface finishes in the automotive industry to applications in the clinical-medical environment.
Around 450 employees at Neschen produced a global annual turnover of approx. 100 million Euros in 2010. www.neschen.com

Press contact:

Neschen AG
Frank Seemann
Marketing / Communications
Manager
Windmühlenstr. 6
31675 Bückeburg, Germany
Telephone: +49 5722 207-253
Fax: +49 5722 207-77-253
F.Seemann@neschen.de
www.neschen.com

PRX
Agentur für Public Relations GmbH
Ralf M. Haaßengier
Kalkhofstraße 5
70567 Stuttgart, Germany
Telephone +49 711 71899-03/04
Fax +49 711 71899-05
ralf.haassengier@pr-x.de
www.pr-x.de

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