Award-winning digital marketing agency offers new program to help manage frequency control of email campaigns; partners with Optizmo™

NEW YORK (May 21, 2012) - Direct Agents, an award-winning digital marketing agency geared towards providing brand advertisers with performance-focused solutions, has partnered with Optizmo™, an enterprise technology provider, to offer its clients a new advanced email compliance system. The new solution, Optizmo’s Inter-Mailer Cleansing (IMC) process, will allow Direct Agents to manage frequency control amongst all third-party email partners, even for large performance-based campaigns. Direct Agents will be the first agency to have access to the technology and will begin integrating with its clients' prospect email marketing campaigns in the coming weeks.

The IMC process is the latest in a series of technology advancements for Direct Agents which recently launched an expanded technology platform, Direct Agents 3.0. By running the IMC program, Direct Agents will be able to control the frequency with which recipients on multiple publishers’ lists receive a particular email offer within a certain period of time.

“Direct Agents is proud to be the first agency to have access to Optizmo’s Inter-Mailer Cleansing program. We believe that this system will enhance our prospect email marketing offerings and further distinguish our agency as a best in class email marketing agency. The technology will help address a long standing challenge in conducting large scale email campaigns for brand conscious clients” says Josh Boaz, Managing Director, Direct Agents.

To learn more about Direct Agents and the Inter-Mailer Cleansing process please email marketing@directagents.com.

About Direct Agents

Direct Agents is a digital marketing agency providing brand advertisers with performance-focused solutions. With over 9 years of experience in launching and managing successful acquisition based online campaigns, Direct Agents is committed to helping advertisers achieve quality and measurable results. For more information, visit www.directagents.com.

About Optizmo™

OPTIZMO is an Enterprise Class Solution for automating suppression list management and streamlining subscriber's "OPT-OUT" preferences. Utilizing state-of-the-art technology, OPTIZMO enhances security, visibility, collection, and distribution of your organization's private consumer data.

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Media Contact:
Jill Solomon
Direct Agents
jill@directagents.com
212-925-6558

Direct Agents Digital Marketing - Full service digital marketing company.

740 Broadway, Suite 701
New York, NY 10003

This release was published on openPR.