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World Press Freedom Day Salute to openPR from Pilani Rajasthan

05-03-2012 11:44 AM CET | IT, New Media & Software

Press release from: Desert Chronicle

World Press Freedom Day Salute to openPR from Pilani Rajasthan

World Press Freedom Day Salute to openPR from Pilani Rajasthan

Press freedom is considered to be a cornerstone of human rights and a guarantee of other freedoms. No one may be able to change the latitude and longitude of a place but media can definitely change the altitude of the place. With potential to make fact as fiction and fiction as fact, media is indeed the most powerful entity on earth as they control the minds of the masses.

Following a Recommendation adopted at the twenty-sixth session of UNESCO's General Conference in 1991, the UN General Assembly in 1993 proclaimed 3 May as World Press Freedom Day – WPFD as a day "to celebrate the fundamental principles of press freedom; to evaluate press freedom around the world, to defend the media from attacks on their independence and to pay tribute to journalists who have lost their lives in the exercise of their profession."

On this occasion, the message from UN Secretary-General Ban Ki-moon and UNESCO Director-General Irina Bokova is "Freedom of expression is one of our most precious rights. It underpins every other freedom and provides a foundation for human dignity. Free, pluralistic and independent media is essential for its exercise."

The theme for the year is New Voices: Media Freedom Helping to Transform Societies and Eynulla Fatullayev, an Azerbaijani journalist and human rights activist, has been named the winner of the 2012 UNESCO / Guillermo Cano World Press Freedom Prize by UNESCO’s Director-General, Irina Bokova. He was nominated for the award by an independent international jury.

The media landscape has changed beyond recognition in the last two decades with the power unleashed by the internet, popularity of wikis and blogs as well as the mind boggling social networking such as Twitter and Facebook thus giving rise to an unprecedented level of media freedom. New media have enabled civil society, young people and communities to bring about massive social and political transformations by self-organizing, and engaging the global youth in the fight to be able to freely express themselves and the aspirations of their wider communities.

The uprisings in some Arab States in recent times have highlighted the power of the media, the human quest for freedom of expression and the confluence of press freedom and freedom of expression through various traditional and new media.

Traditional media has always focused much on urban news coverage. Any news coverage of suburban and rural events by traditional media in India today has worked on by and large pre-arranged procedures only. Further, today in journalism, there has always been a tension between getting it first and getting it right. In this age where old news is cold news, priority is to get it first rather than get it right.

Online journalism is rapidly becoming a milestone in the media industry taking news from anywhere to everywhere and from anyone to everyone. Online journalism, or e-journalism, or cyber news, is journalism practiced online. While traditional media is linear, online journalism takes a non-linear approach to news. The Internet, web logs, search engines, and RSS feeds are the new tools of Computer Assisted Reporting (CAR). Free press releases distribution services built on the principles of SEO - Search Engine Optimization have added an exciting dimension to online journalism and press freedom.

Today, the happenings at Pilani Rajasthan India which include celebrations of various days at JMA school to B K Birla Institute of Engineering and Technology - BKBIET winning coveted Microsoft Imagine Cup Second Prize, the alumni of BITS Pilani 75-80 batch establishing a Rs 2 Crore project Pilani Resource Centre – PRC for Social Engineering and many more reach everywhere across the globe in no time thanks to the New media and Free Press Release Services offered by agencies such as Germany based openPR Worldwide Public Relations http://www.openpr.com and the celebrations of World Press Freedom Day will not be complete without acknowledging the stellar role played by the same.

The author is a freelancing cyber journalist who writes on matters which indeed touches his heart and who took up such writing when the situation demanded so.

Dr BR Natarajan
Pilani - Rajasthan 333031 India
Email: brnatarajan@yahoo.com

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