Northampton, United Kingdom- The phone call is a metric which has become as important as mouse clicks over the last few years, so the ability to compare them side by side will be welcome by anyone responsible for running a marketing campaign.

Calltracks integration with Google Analytics enables marketers and business owners to compare online pay per click ads, organic search results, social media ads, and offline sources in terms of mouse clicks and phone calls they generate.

Phone call tracking is becoming increasingly sought after by search engine marketers and conventional marketers alike.

“For a long time it felt like the focus was on mouse clicks, with the phone call element not seeming important,” commented Stuart Buckley founder and CEO of Calltracks Limited.

“Despite businesses like eBay and Amazon making millions from selling via the mouse, nearly half of all business last year was closed over the phone, despite the product and service being showcased online. The phone is just as valuable a business tool as it was forty years ago.”

It is now possible for Calltracks call tracking users to see phone call metrics on Google Analytics. Events and goals can all be setup for phone calls as they can for mouse clicks, and the integration provides the same range of reporting for phone calls as it does for mouse clicks.

This capability is sure to shed new light on marketing campaigns.

“Early signs are ads and organic search results which were dismissed as providing no traffic in terms of mouse clicks, are providing phone calls.

Arguably more valuable as the sales team has access to the client or the customer. In future, we are sure to see marketing research conducted to show what keywords, which ads, are generating calls and this focus will eclipse the mouse click for certain businesses.”

To learn more about the new integration of Google Analytics and Calltracks Limited call tracking software, visit www.calltracks.com

About Calltracks Limited

Since 2004 Calltracks Limited has pioneered the call tracking industry. The software is continuously updated and the company offers a comprehensive and rapid after sales services, assisting with custom reports and other issues.

In addition to visitor level and keyword call tracking, the software range includes prospecting, sales lead tracking, and call recording.

Calltracks Limited call tracking software has been adopted by a wide range of industries including SEO firms, marketing agencies, the motor industry, the travel industry, and the sports industry.

Calltracks Limited
2 Redhouse Square
Duncan Close
Moulton Park
Northampton NN3 6WL
United Kingdom

This release was published on openPR.