From 1 March 2012, The Bailey Group, the specialist field marketing agency, will be known as Powerforce.

With operations in the UK and Australia, Powerforce is a member company of the Blueprint Group, the largest independently owned group of companies delivering field marketing, retail services and outsourced sales solutions.

The business will continue under the guidance of its existing managing director, Julia Collis, who has been at the agency since its inception in 2007 and has been responsible for its success in the UK market.

Julia Collis says: “The rebranding as Powerforce has come about after a review of how best to deliver value to our clients via standards and benchmarking. We continue to leverage our experience and to build off the reputation we have established, as recognised in last year’s Field Marketing and Brand Experience Awards. Our focus is, and remains, to deliver clients valuable and measurable outcomes.”

The newly appointed Chairman of Blueprint’s UK operations, David Norbury, says: “Blueprint Group will define itself through its commitment to delivering a common set of standards, strategy and support for all its member businesses. As a result, Powerforce’s membership of the Blueprint Group is a positive for both its staff and clients.”

Powerforce, along with REL and Retail Insight, represents Blueprint Group’s foundation of leading agencies which it is looking to add to in the coming twelve months.

Powerforce is a vibrant sales and field marketing agency with a commitment to discipline, initiative and results. We deliver tailored field marketing solutions across many diverse business sectors including food, retail and health.

We specialise in:

Brand activation
Tastings and demonstrations
BTL promotions
Check & Fix compliance campaigns
Audit reviews
Relays
Mystery shopping
Sales – car / van / instore
EPOS sales analysis

ROI evaluation

In fact, we can do anything which requires a person to add value and deliver a campaign.

Powerforce Field Marketing
Blueprint house
Old Bracknell Lane West
Bracknell
Berkshire
RG12 7FS

This release was published on openPR.