DUBAI, United Arab Emirates – 15 April, 2012- Reichle & De-Massari (R&M), the Swiss structured cabling specialist, today announced the introduction of a new partnership program in Egypt which is specifically designed to enhance partners' technical proficiency in R&M products and to boost their profitability. R&M MEA is implementing this new partner initiative in order to strengthen its channel in the region and to ensure that partners who invest in R&M stand to gain additional benefits from their investment.

Speaking about the new program, Jean-Pierre Labry, Executive Vice President of R&M Middle East and Africa said, “We understand the vital importance that the channel plays during the installation of complex network infrastructures. Cabling accounts for only a small fraction of the cost of the projects which our partners undertake but this underlying infrastructure plays a critical role in the successful operation of the system. At R&M, we provide products which either match or surpass industry standards and offer a twenty five year warranty on systems which have been implemented by our certified partners. Through this new program, we aim to motivate our partners to be highly certified and capable of carrying out implementations in a manner in which our customers can experience the full benefit of our industry leading solutions.”

The newly launched partnership program, based on performance parameters classifies partners into Classic, Star and Advanced Tiers and distributors into two levels, Classic and Premium. Partners will thereafter be evaluated annually based on their performance and growth levels.

This is the first partnership program to be launched across R&M MEA and the company intends to replicate the program in other regions as well within the year.

Alfred Tharwat, Africa Regional Area Sales Manager at R&M MEA said, “Success of our partners is our success and through this program we aim to ensure that the Swiss Quality which we are famous for is carried all the way to our end users”

About Reichle & De-Massari AG (R&M)
Reichle & De-Massari AG (R&M) develops and produces passive cabling solutions for communication networks and has established itself as a leading producer of high quality copper and fiber-optic solutions. The company has set up its own sales organizations in 30 countries and these are streamlined into seven sales regions. Around two thirds of R&M’s sales revenue is generated abroad. In 2011 sales reached CHF 189.4. More than 5% of sales revenue is invested in research and development every year. R&M is ranked one of the 500 leading companies in Switzerland and currently employs approx. 600 people. The company is wholly owned by the Reichle family and is managed as an independent family business.

More information is available at www.rdm.com

Marketing Contact:
Sandrine Prat
Marketing & Communication Manager
Regional Office- Middle East & Africa
Reichle & De- Massari MEA
Dubai U.A.E
Tel: + 971 4 236 87 61
Email: sandrine.prat@rdm.com

Procre8
Villa 41, 81-d Street, Uptown Mirdif
P.O. Box 78835, Dubai
United Arab Emirates

This release was published on openPR.