Product configuration fully thought out

The standard package LumoLogic combines efficiently product configuration with 3D visualization for fast and guaranteed sales successes

Products that can be tailored in a wide variety of ways to individual customers are commonplace at many companies nowadays. The selling of such products requires powerful solutions to handle the complexity and variety within the sales process. The sort of tools used to support sales up until now, such as brochures or catalogues, are no longer adequate in most cases to cope with this variety in the product. The Karlsruhe-based company Lumo Graphics (www.lumographics.de) has tackled this problem for many years now and has now developed the LumoLogic standard package. LumoLogic has been available on the market as version 2.0 with numerous innovations since the beginning of April.

The ever-increasing trend towards the individualization of products has spared practically none of the companies out there. However, the increasing number of individual parts or products groups is leading to an ever greater degree of complexity in the putting together of the end product. A product configurator brings simplicity to the matter at this point and ensures technical correctness. But these solutions are difficult to use from the point of view of the customer, since they frequently assume a certain amount of expert knowledge and often have a user interface that is complex and difficult to use. The result is Internet purchases that are broken off, excessively long sales cycles or incorrect sales decisions with unnecessary follow-up costs. The Karlsruhe-based company Lumo Graphics (www.lumographics.de) has been involved with this problem for over a decade now and has developed solutions that combine a user-friendly form of 3D visualization with complex product configurations in a simple and efficient way.

Up until now companies were generally forced to resort to elaborately crafted solutions that they had developed themselves for the interface between the technical configuration of variations and visualization-oriented sales. In the worst case they had to give up altogether on the visualization and so made it more difficult to sell their products. Thanks to the LumoLogic standard package from Lumo Graphics (www.lumographics.de) - version 2.0 is currently being launched - 3D visualization data can be combined directly with the underlying product variations and configurations. For customers this means that the product is made visible and tangible in 3D, buying decisions can be made more quickly, and errors in ordering can be avoided. Companies that make use of solutions from Lumo Graphics, such as Daimler Trucks or ThyssenKrupp Aufzüge (Lifts) profit from efficient sales processes, reduced acquisition and error costs and an attractive product presentation in 3D.

LumoLogic 2.0 was developed with a special focus on ease of operation and a high level of ability to be integrated. Thanks to the collaboration with Autodesk, LumoLogic can be integrated seamlessly into Autodesk Showcase, for example. LumoLogic also works directly together with the main configuration solutions that are available, such as Acbis, BigMachines, Camos or Encoway and can take over the configuration rules or variations from those systems. The special strength of LumoLogic is the immediate 3D display of the results of the configuration in all kinds of communication channels.

LumoLogic 2.0 is available as of immediately. A test version can be downloaded from the Website of the maker (www.lumographics.de).

About Lumo Graphics:
As a pioneer in 3D visualization for product configuration, Lumo Graphics has been making companies successful in sales since 1998. Our team of more than 30 employees combines a high degree of capability in visualization with many years of experience in Software Engineering and an understanding of the processes for Mass Customization. The location of the company in the technology region Karlsruhe offers an optimal linking of an IT Cluster and closeness to its customers. In 2007 and 2010 we were awarded the title of “CyberChampion” in the High Potentials category for our performance in the field of the 3D visualization of product configuration.

Lumo Graphics GmbH
Sebastian Grimm
Hardtstrasse 37a
D-76185 Karlsruhe (Germany)

Tel. +49-721-3505 29-0
Fax +49-721-3505 29-99
E-mail sgr@lumo.de

This release was published on openPR.