Today's challenges of a transparent market

Customer relationship management is an important element in today's business, regardless acting in the business-to-business market or serving private customers. At no other time, customers had more choices in their buying decisions than nowadays, especially seen the unlimited possibilities of the Internet to retrieve latest prices and product information online.

This has benefits as well as disadvantages: Long-standing partnerships and customer loyalty are becoming seldom unless companies decide to fight for them with pricy marketing campaigns. Smaller businesses that cannot afford expensive advertising efforts may losing customers and so - on the long run - also their base for being successful on the market.

But the Internet is the devil and the solution at the same time... at a very low price-per-contact, small businesses are able to use e-mail marketing campaigns attracting new customers and increasing the loyality of existing ones. Company newsletters, new-product introductions, special sale announcements - anything can be made public by using e-mails.

People may leave their e-mail addresses on business websites to gain information about an offered product or service and for existing customers, addresses are already available in most cases. So there is a high potential in every company that just waits for being used.

However most countries have introduced strict rules about e-mail marketing. And while this is usually intended to make it hard for spammers doing their bad work, it also could be a problem for the serious business to serve people with information while taking care to actual legislative regulations.

It is necessary to use a software solution not just taking care of collecting addresses and sending mailings, it must be also flexible enough to fulfill all legal requirements. One of such products has been introduced by SunnyScript, a company that specializes in powerful e-commerce software solutions:

SunnyScript's MailingStar is able to manage all aspects of e-mail campaigns: E-mail address database management, creation of newsletters and mailing contents, management of opt-in and opt-out subscriptions as required by law, statistical and tracking modules to reproduce the effectiveness of a mailing campaign.

MailingStar's user frontend is intuitive enough to make it easy working with the software from the beginning. And integration into existing business and e-commerce websites is a matter of minutes, even for less experienced webmasters or small business owners maintaining their websites themselves.

More information about SunnyScript's MailingStar is available on the SunnyScript website at http://www.sunnyscript.com . SunnyScript is a subsidiary of Star Enterprise.

Star Enterprise was founded in the year 1997 as a business-to-business Internet service provider focused to small and mid-sized companies.

We have access to a comprehensive product portfolio allowing us to offer individual Internet and business related service to our clients ensuring their continuous success in an ever changing online universe.

More information is available online: http://www.starenterprise.com

Star Enterprise
Egerer Straße 2
95369 Untersteinach, Germany

Telephone & Fax: +49 (0) 9225 / 96893
E-mail address for general inquiries: info@starenterprise.com

Public relations contact: Tobias Eichner
Telephone: +49 (0) 177 / 7135158
E-mail address: tobias@starenterprise.com

This release was published on openPR.