Inventive Kitchen Product By French-Based Company Chosen As Finalist In The Award’s Kitchenware Category

LOS ANGELES, CA (February 27, 2012) – Mastrad, creator of stylish and groundbreaking culinary accessories, is elected as a finalist in the first annual International Housewares Association Innovation Awards. Mastrad’s Thermo-Sensor Spoon is a finalist in the award’s Kitchenware category due in part to the product’s unique multi-functional features and time-saving ability.

This is the first time the International Housewares Association is conducting their Innovation Awards, to recognize exhibitors of the International Home + Housewares Show for their latest creations and cutting edge products. The Mastrad Thermo-Sensor Spoon was selected to be one of the award’s finalists for its one-of-a-kind design and its various cooking uses. This measuring item was created to alleviate those extra cooking steps by combing a removable electric kitchen thermometer with a spoon, perfect for stirring food and precisely monitoring the temperature of the food as it cooks. Combining the convenience of the spoon with a high tech thermometer, this high quality version of two basic kitchen necessities is a must-have for any cooking enthusiast or professional chef.

“We wanted to create a product that combines two uses in one and our revolutionary Thermo-Sensor Spoon does just that,” said Mastrad CEO Mathieu Lion. “The International Home + Housewares Show is always an exciting event to be a part of, and it is an honor to be chosen as a finalist for the association’s Innovation Awards.”

The Mastrad Thermo-Sensor Spoon retails for $35. For more information on Mastrad and to see their entire collection of culinary products, please visit www.mastrad.us. For more information on the International Housewares Association, visit www.housewares.org. To purchase products by Mastrad please visit their e-commerce site at www.shopmastrad.com.

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About Mastrad
Since 1994, Mastrad, the French company specializing in unique kitchen tools and accessories, has been revolutionizing the culinary world with a line of products unlike any other. Combining function, quality and eye-catching design, the diverse and expansive collection of products are carefully created to make every kitchen professional, yet fun and colorful. Founded by a team of experienced chefs and designers, Mastrad considers every product to be a recipe created with tender love and care. For more information, visit www.mastrad.us.

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