02-28-2012 03:35 AM CET - IT, New Media & Software
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MIPS-Based™ Android™ 4.0 Tablet Launched in Indonesia by MLW Telecom (SpeedUp) and Telkom Indonesia

Press release from: MIPS Technologies, Incl.
PR Agency: Agentur Lorenzoni GmbH, Public Relations
SUNNYVALE, Calif. – February 27, 2012 – MIPS Technologies, Inc. (NASDAQ: MIPS), a leading provider of industry-standard processor architectures and cores for digital home, networking and mobile applications, today announced that it teamed with SpeedUp, a brand of PT MLW Telecom, and MIPS licensee Ingenic Semiconductor, to rapidly bring Ingenic’s MIPS-Based™ Android™ 4.0 ‘Ice Cream Sandwich’ tablet to the Indonesia market. The SpeedUp® Pad Ice, introduced by MLW Telecom, is the first Android 4.0 tablet in Indonesia, and features broadband service from Telkom Indonesia. MIPS Technologies will show the tablet during Mobile World Congress, being held February 27 – March 1, 2012 in Barcelona, Spain.

The SpeedUp® Pad Ice will be available starting this week in a broad range of retail shops and tradeshows across Indonesia. It will be available for the promotional price of Rp. 299,000 (approximately US$33) with a six-month contract of broadband services, which includes free hot spot connectivity at more than 3,000 locations in Indonesia. In addition, Gameloft’s cutting-edge video game Spider-Man: Total Mayhem will be embedded on the devices.

“Just two months after the introduction of the world’s first Android 4.0 tablet, we are pleased to bring that same MIPS-based tablet design from Ingenic to consumers in Indonesia. It was very easy to work with Ingenic Semiconductor and MIPS Technologies, resulting in extremely fast time-to-market for this tablet that offers great features bundled with broadband service at an affordable price point,” said Rahmad Widjaja Sakti, vice president of product and marketing, MLW Telecom.

“Through SpeedUp, the same performance-efficient design that we recently introduced in China is now proliferating into the Indonesia market. With its high performance, ultra-low power consumption and low-cost bill of materials, this tablet design is ideal for emerging and rapidly growing markets, and will help drive mainstream adoption of Android tablets across the world,” said Qiang Liu, chairman and CEO, Ingenic Semiconductor.

“It is a testament to the elegance of the MIPS architecture, Ingenic’s processor design expertise, and the flexibility of our combined business models that we were able to help SpeedUp bring this innovative tablet to market so rapidly. SpeedUp was quick to recognize the possibilities of offering this MIPS-Based Android 4.0 tablet to the rapidly growing consumer market in Indonesia, and its customers can now benefit from this insight,” said Gideon Intrater, vice president of marketing, MIPS Technologies.

“The market for consumer mobile devices is growing rapidly in Indonesia, driven by increasingly affordable products, expanded brand and model choices, and a highly competitive mobile broadband landscape,” says Jeff Orr, group director consumer research, ABI Research. “The availability of low-cost media tablet solutions is a boon for Indonesian citizens. Pair this with some of the world’s most affordable mobile broadband tariffs and the value proposition for mobile consumer devices in Indonesia is very compelling.”

The SpeedUp® Pad Ice is powered by Ingenic’s JZ4770 mobile applications processor, which leverages a MIPS-Based XBurst™ CPU running at 1GHz. The XBurst processor’s power-efficient architecture provides extended battery life—the tablet draws less than 400mA during active web browsing. The tablet features a white color design and a 7” capacitive multi-touch screen. It includes support for WiFi 802.11 b/g/n, USB 2.0 and microSD (up to 32GB), and is 3G USB dongle/modem ready. It includes 3D graphics with the Vivante GC860 GPU, a hardware 1080p video decoder and 8GB of internal flash storage.

For more information about the MIPS-Based SpeedUp® Pad Ice tablet, visit www.mlwtelecom.com.

For more information about MIPS Technologies at Mobile World Congress, visit www.virtualpressoffice.com/kit/ma5n. To schedule a demonstration at Mobile World Congress, contact info@mips.com.

About MLW Telecom
Established in 2005, PT MLW Telecom, through its brand, “SpeedUp” is a local company in Indonesia that provides both hardware and software technology primarily for the Telecommunications Consumer Premises Equipment (CPE) market. It presents “SpeedUp” as its hardware brand (SpeedUp Broadband, SpeedUp Pad and SpeedUp TV) and “Studio9” as its software brand that provides cloud-based digital content/applications stores (Studio Music, Studio Games, Studio Magz, Studio Books, Studio Social, Studio News). Through these stores and the SpeedUp Apps Store for SpeedUp Devices, users have access to more than half a million pieces of content/applications.

MLW Telecom has built strong strategic alliances with leading technology companies, leading telecom providers (broadband and 3G/4G) and major publishers and applications developers. MLW Telecom’s distribution channel includes over 1,000 retail shops; more than 20 locations of after-sales services are also available to accommodate the needs of its customers. For more information, visit www.mlwtelecom.com or email marcomm@mlwtelecom.com.

About Ingenic Semiconductor
Ingenic Semiconductor was founded in Beijing in 2005 to develop innovative processor technology. Based on the MIPS architecture, Ingenic designs its own CPU core called XBurst. The XBurst CPU adopts an innovative micro-architecture which consumes very little power under high performance. Powered by the XBurst CPU, the company’s JZ47xx series application processors are widely deployed in embedded devices and consumer electronic products including PMPs, educational electronic devices, eBooks, biometrics and more, with more than 30 million units shipped to-date. For more information, visit www.ingenic.cn/.

About MIPS Technologies, Inc. (www.mips.com)
MIPS Technologies, Inc. (NasdaqGS: MIPS) is a leading provider of industry-standard processor architectures and cores that power some of the world’s most popular products for the home entertainment, communications, networking and portable multimedia markets. These include broadband devices from Linksys, DTVs and digital consumer devices from Sony, DVD recordable devices from Pioneer, digital set-top boxes from Motorola, network routers from Cisco, 32-bit microcontrollers from Microchip Technology and laser printers from Hewlett-Packard. Founded in 1998, MIPS Technologies is headquartered in Sunnyvale, California, with offices worldwide.

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MIPS and MIPS-Based are trademarks or registered trademarks in the United States and other countries of MIPS Technologies, Inc. All other trademarks referred to herein are the property of their respective owners.

Sales Europe:
MIPS Technologies B.V., Tauberstr. 20b, 58553 Halfer; ph. +49 2191 900 200, eurosales@mips.com, www.mips.com

Press Contact:
Agentur Lorenzoni GmbH, Public Relations, Landshuter Str. 29, 85435 Erding; ph: +49 8122 559170; www.lorenzoni.de; Beate Lorenzoni, beate@lorenzoni.de

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