Unleashing Multichannel…growth and investment strategies explored at Internet Retailing Expo (IRX) 2012

Inspiring conference streams, expert exhibitor showcases and hands-on workshops help visitors put visions into practice

London, UK, 15 February 2012 – Internet Retailing Events today announced the latest updates to Internet Retailing Expo’s jam-packed programme of free to attend conferences, workshops and supplier demonstrations. The two-day event at the NEC, Birmingham, 21-22 March, aims to delve deep into the world of multichannel to analyse the diverse growth and investment opportunities for businesses in the maturing digital age. The Innovation Pavilion, new for 2012, will see PayPal lead the way in a video supplier showcase, open to all exhibitors that have launched a service or technology platform in the past 12 months. Also, unmissable workshops hosted by Shutl, SLI Systems, ClickTale and Colbenson will provide practical training to ensure attendees leave with tangible, demonstrable skills.

Innovation Pavilion
This new feature for IRX 2012 provides an opportunity for suppliers to present their latest and greatest offerings in front of editors from Internet Retailing magazine and visitors on the IRX floor. Visitors will have the opportunity to meet and quiz the suppliers and each presentation will be filmed for posting online after the show.

As part of a partnership agreement with IRX, members of the Herefordshire and Worcestershire Chamber of Commerce will benefit from a 50 per cent discount on presenting in the Innovation Pavilion. Members will also receive a 15 per cent discount on stand rates and a dedicated Chamber lounge on the show floor.

Event Director, Mark Pigou, commented: “Our partnership with the Herefordshire and Worcestershire Chamber of Commerce will open the doors for more regional businesses seeking to take advantage of this fast growing sector, to learn about the new opportunities available to them and to develop a competitive edge. We look forward to welcoming them to the show.”

IRX is also supported by the IMRG (Interactive Media in Retail Group), the UK’s recognised authoritative voice of e-retail, supporting and promoting online shopping and digital commerce since 1990. IMRG members will receive a 40 per cent discount on Innovation Pavilion registration.

Workshops at a glance

“Putting the rocket into your business”, March 21st - 10.30am - Workshop Room A

Tom Allason Founder & CEO, Shutl, will facilitate a dedicated workshop for marketing, ecommerce and multichannel executives exploring the true value of offering 90-minute delivery and convenient 1-hour windows of the shopper’s choice. The group will look at implementation best practices, as well as how to optimise such a service.

“Site Search and the User Experience”, March 21st – 2.00pm - Workshop Room B

SLI Systems will be giving three 30 minute presentations. The first will help visitors discover why site search is an essential aspect of an ecommerce site and best practices to improve the user experience. The second will help visitors learn how to stay connected with customers by using site search on their mobile site and linking with social media channels. The third presentation will provide expert best practices for using site search analytics and how to test different layout options to optimise site search.

“Beyond Web Analytics: How Behavioural Analytics are Changing the Game,” March 22nd - 10.30am - Workshop Room A

Marc Kenigsberg, VP Marketing at ClickTale, will run a workshop for Online Marketing Managers and website owners, focusing heavily on practical applications of customer experience analytics. Mark will discuss the value of behavioural analytics, how to use this data to effectively analyse and optimise different marketing channels, integration with current data ecosystems. He will also focus on real life experience and customer case studies.

“The Empathy Project: using social media to predict the future,” March 22nd - 1.30pm - Workshop Room A

Ángel Maldonado, Founder and head of Colbenson, and John Tomlinson, Head of communications at Colbenson, will provide insight into the The Empathy Project, an innovative research project which investigates ways to mine the incredibly rich source of data in Twitter to improve customer insight. The workshop will address the unique opportunity that Twitter offers to business, how Twitter can help build knowledge and understanding of customers, how Twitter can help anticipate future demand, how businesses can take advantage of this opportunity to add value, and how they can use this to build empathy into online service delivery.

Free to attend conferences
The conference programme running over the two days is now finalised and the full speaker line up, with profiles and presentation summaries, is available via the IRX web site. In brief:
• Fast Track Conference: an ideal learning and inspiration opportunity for people looking to make their first step (or first major commitment) to digital channels
• Enterprise Conference: for people already selling online and the larger enterprise who are already very capable and successful - but who want even more
• Mobile and Social Commerce Conference: reaching into mobile and social channels, how they’re radically reshaping retail, and what they bring separately and together to the retailing community.
• Customer Experience Conference: how to create a rounded, integrated view of the customers’ experience, how to shape and exploit this

- Ends -

About Internet Retailing Expo (IRX)
IRX is a two-day trade event that combines a traditional trade show floor with an unrivalled programme of learning and training opportunities. IRX is the only opportunity to blend marketing with technology, logistics with customer-facing design, mobile with in-store experience: in short, the full gamut of skills and capabilities to sell in the multi-channel era. IRX is brought to you by the same team that organises the annual Internet Retailing Conference and that delivers the UK’s most widely read weekly digital news service and the leading print magazine in the country for online and multichannel retailers. For further information, please contact info@internetretailing.net or visit http://www.internetretailingexpo.com/

Beky Cann
Account Director
Neesham Public Relations
7 Station Approach
Wendover
Aylesbury
Bucks
HP22 6BN
Tel: +44 1296 628180
Email: bekyc@neesham.co.uk

This release was published on openPR.