(openPR) - A shift in Marketing focus and the release of a new licensing model contribute to Camelot’s continued success. Camelot 3PL Software had an incredible year in sales growth and development. Camelot has set many new records including revenue and client adds that are the highest in company history.

Charlotte, NC, February 08, 2012 -- Camelot 3PL Software (www.3PLsoftware.com), a leader in software solutions for the Third Party Logistics industry, announces strong results for 2011. 3PLink, the leading 3PL Inventory Management solution, achieved a 24% customer growth rate over 2010. After a slow start, Camelot shifted gears to focus on product research and development to offer many new solutions. Continual investment into their 3PLink product, successful marketing campaigns, and sales process refinement fueled the successes of 2011. In the process, Camelot surpassed many milestones and expects an even better 2012.

Camelot’s Achievements and Milestones for 2011:
Most Client Adds in a Calendar Year, 24% Growth
SaaS (Cloud-Based) hosting became the Largest Growing Market Segment
Highest Revenue Collected in Company History
Highest Revenue Increase over Prior Year in Company History
25% Employee Growth
Major Transportation Management enhancements
International Expansion into Guatemala and Norway

“We approached 2011 as a year for evolution yet aggressive sales growth and the result has been extraordinary. Our success allowed us to be one of the first on-premise software vendors in the logistics industry to release a cloud-based licensing model.” explains Andre Vanegas, Business Development for Camelot. “The addition of the cloud-based model and our shift in marketing strategy really pulled together flawlessly allowing us to exceed 2011 sales expectations.”

Geoff Greenhill, Client Strategy Manager at Camelot explains, “We’ve been able to react to customer and market demands quicker than ever. Development cycles have been reduced due to more efficient designing, planning and project management techniques that have been deployed. The result is better responsiveness to client needs, happier customers and a better product.”

About Camelot:
Camelot 3PL Software (www.3PLsoftware.com) is a pioneer in the Warehouse Management System (WMS) industry. Since 1987 Camelot has provided third party logistics companies with operational technology geared towards inventory management, EDI, wireless scanning, transportation management, etc. Camelot is one of the first in the industry to introduce a complete Business Management System that encompasses 3PL warehouse management (WMS), transportation management (TMS), accounting and CRM all in one seamless software solution.

Camelot is a private company headquartered in Charlotte, North Carolina. They have installed software in over 200 3PL organizations managing over 500 locations worldwide.

For additional information, contact Meredith Tennent, Camelot 3PL Software, 866-3PL-SOFT, salesadmin@camelotco.com, www.3PLsoftware.com

Camelot 3PL Software (www.3PLsoftware.com) is a pioneer in the Warehouse Management System (WMS) industry.

Contact :
Geoff Greenhill
Camelot 3PL Software
10020 Park Cedar Dr.
Charlotte, NC 28210
704-554-1670
ggreenhill@camelotco.com
www.3plsoftware.com