(openPR) - Business users are increasingly recognizing the value of market intelligence software, says Global Intelligence Alliance (GIA), a global strategic market intelligence and advisory group. 


In a global customer survey in late 2011, end users of GIA’s competitive intelligence software, Intelligence Plaza®, said that software that is used to collect, analyze and share competitive intelligence provides a good channel to proactively share information and participate in important internal discussions. The survey also confirmed that one of the key differentiating factors behind successful world-class intelligence operations is their ability to engage the intelligence network to collaborate and share internal insights on market developments.

“Most companies today face the challenge of providing a good range of versatile communications channels for busy business executives to access relevant information about their markets and competitors that their in-house intelligence resources can provide. In addition to that, competitive intelligence users want features such as easy-to-use interfaces on computers or mobile devices; personalized push to email; as well as the ability to integrate intelligence with existing SharePoint systems,” said Petteri Verronen, Vice President, Technology. “It is based on such customer needs that Intelligence Plaza has developed to be a one-stop intelligence database and multi-channel delivery system of business critical intelligence.”

Within the sample pool of the over 2,000 active users surveyed, 97% said they would consider recommending Plaza to other business users due to its user-friendly features. In a separate customer survey by GIA, customers rated Intelligence Plaza most highly for its push e-mail alerts capabilities, its well-designed user interface and user-tracking capabilities - which allow system administrators to monitor user activity so as to effectively enable and promote user activation.

Top features of Intelligence Plaza® based on customer survey

1.Push e-mail alerts
2.Well-designed user interface
3.Usage tracking
4.Automation of incoming information feeds   
5.Personalization features
6.Collaboration functionalities (commenting, information sharing)

For more information, please visit the Intelligence Plaza website.


For other information, visit the www.globalintelligence.com or send an email to media(a)globalintelligence.com.

About Global Intelligence Alliance
Global Intelligence Alliance (GIA) is a strategic market intelligence and advisory group. GIA was formed in 1995 when a team of market intelligence specialists, management consultants, industry analysts and technology experts came together to build a powerful suite of customized solutions ranging from outsourced market monitoring services and software, to strategic analysis and advisory.

Today, we are the preferred partner for organizations seeking to understand, compete and grow in international markets. Our industry expertise and coverage of over 100 countries enables our customers to make better informed decisions worldwide.

www.globalintelligence.com

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