(openPR) - IMCREDO, an international integrated marketing agency based in the United Kingdom, launched additional social media optimization services for its current and potential clients. Now the list of SMO options for business-partners is extended to include online comms management and PPC advertising in social networks.

This introduction follows the large-scale market research, conducted by the IMCREDO experts in December, 2011. The research showed the urgent necessity of revising the company’s social media policy, as 58% of the surveyed companies admitted they would like to outsource regular social media monitoring and management for the purposes of brand building. One third of the respondents also stated they would like to launch their advertising campaigns on Facebook.

IMCREDO, which already delivers such SMO services as SMO strategy development, setup and promoting of Facebook applications and regular ROI tracking, is currently working out advanced SMO techniques for setup of the clients’ PPC campaigns on Facebook and monitoring their profiles on Facebook, Twitter, LinkedIn and Google+.

Also, according to the company’s estimates, by the end of 2012 the share of PPC advertising in social media will overweight other pay-per-click advertising channels, which encourages IMCREDO PPC specialists to develop relevant SMO PPC strategies.

IMCREDO’s current SMO projects come both from the B2B and B2C market segments, which define the company’s main goals: “Those times, when a company could ignore social media, have passed. The Web 2.0. users generation would not waste a second waiting for your response. It values immediate information delivered in a comprehensive way. That is why we are here to give customers what they expect to receive from company-customer communication: timely and relevant comms management”, - the IMCREDO’s CEO shares her opinion.

IMCREDO Ltd. is an online marketing company, specializing in a number of integrated online marketing services: SEO, SMO, Pay-per-Click, ROI tracking and consulting. Founded in the United Kingdom, 2011, IMCREDO Ltd. represents a new generation of Internet marketing agencies.

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