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Direct Response Industry Veteran Bill Barlow Joins Pitch TV UK

01-10-2012 04:57 AM CET | Media & Telecommunications

Press release from: Pitch World

London, England – January 09, 2012 -- Pitch World Limited, a home shopping television business in the UK, announced today that it has appointed Bill Barlow to its Board, as an Executive Director responsible for the further international development of the business.

With nearly thirty years industry expertise in Direct Response, Barlow has been responsible for a host of new product launches, which have generated over a billion dollars in revenue on television. This experience, combined with an innovative entrepreneurial business background, will assist Pitch TV in becoming a dominant player in the consumer products marketplace, worldwide.

Chairman Peter Shalson said, “I am excited to have Bill work with our team to continue to strengthen our business. He brings to Pitch World a remarkable track record of proven successes that will be instrumental in our continued growth. I believe that he will provide us with invaluable creative insights as we ramp up our growth efforts during the coming years.”

Bill Barlow stated, “It is a privilege to work with the exceptionally talented Pitch World team. I look forward to bringing my skills, experience and relationships to help build upon the strong platform already in place and further develop a highly branded business model that brings tremendous value to our distribution partners and shareholders.”

Prior to his appointment to Pitch TV, Barlow was most recently Executive Vice President of Global Business Development for Infusion Brands, the most notable success being the Dual Saw, which has thus far sold over 1,000,000 units worldwide. Barlow took Infusion Brands from a US domestic company to a global enterprise in 2 years, establishing offices in Europe and Asia and seeing sales on every continent. Mr. Barlow has previously worked extensively and on behalf of Famous Discoveries (co-founder), Thane International, OmniCast Corporation and HSN Direct International.

About Pitch TV
Pitch World is a home shopping television channel broadcast in the United Kingdom that broadcasts on Freesat Channel 803 + 804 and the Sky Digital platform on channels 646 and 657. Pitch World operates 24 hours a day and offer items for sale that can be bought by phone or online. Pitch also purchases air time on third party channels.

Pitch World
Sutherland House
70-78 West Hendon Broadway
London, England NW9 7BT

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