Brazil's social media boom

The social media craze has been hitting Brazil as the emerging BRIC nation is reportedly becoming one of the most avid consumers of social media in the world.
With an estimated 75 million internet users, it is believed that 23 percent of users regularly use Twitter, making that the highest usage anywhere in the world.

Back in February, Facebook users in Brazil stood at 10 million. Today, that number has risen to 23 million users.

Of course, Brazil has been developing at a fast rate, and with the large population it probably shouldn’t be surprising that social media is thriving in the South America country.
But a strong economy isn’t the only driving force behind this huge rise.

Rafinha Bastos, a Brazilian comedian who was named by the New York Times as the most influential person on Twitter, said: “Brazilians like to interact, to meet people, they like to keep in contact with their friends and we like to produce content. This is the Brazilian nature, we are joke tellers, playful people and this is the basis for social media and here, social media has a remarkable presence. ”

This explains not only the rise in social media usage but also the fact that Brazil has one of the highest engagements with blogs too.

Businesses have also been factoring in social media, and in some cases, it has proven to be fruitful leading them to huge successes.

Peixe Urbano, an online Brazilian coupon site is a prime example of this.

“We had a stretch goal at the end of the first year to end up with 300,000 users, and we ended up with 5 million. So it was way beyond any of our expectations,” said Julio Vasconcellos, co-founder of the company.

“I think everything actually played out in a very similar fashion that we expected, but instead over five, six years, it all happened within a year. ”

Of course internet connection is required in order to access the plethora of social media sites and not everyone has access to this. Even though Brazil has a growing number of users, an estimated 40 per cent of people are regular internet users.

As more provisions are made around the country for people to gain access to the internet through community centers and new broadband companies entering the market, the social media boom is set to strengthen even more.

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This release was published on openPR.