(openPR) - End of April Google Checkout (GC) launched in the UK, offering merchants (sellers) and consumers (buyers) noticeable benefits and an alternative to existing vendors. The basic idea of Google Checkout works similar to existing platforms like Paypal and Protx. (See further details from Google using this link checkout.google.com). But the usage of Google Checkout for merchants who run an Affiliate Programme is depending on a GC compliant conversion tracking by the affiliate network. The tracking needs to be individually setup and approved by Google. Therefore affiliate networks themselves are currently being fast tracked through the 3rd party tracking approval process, and many have now been approved.

nonstopConsulting is the first Affiliate Marketing Management agency in Europe which has been listed by Google for GC as approved conversion tracking provider. The GC compliant “nonstopTracking” tracking tool is in use whenever a merchants runs an affiliate programme on multiple networks. Which is a very successful approach as merchants chooses best-of-breed affiliate networks per region or segment addressing the maximum available affiliate sales force. The tool itself is highly efficient during setup and daily management of an international affiliate programme. The business model of running affiliate programs on multiple-networks per region has shown in most cases a far better performance than running on a single network only.

nonstopConsulting was originally founded in Munich end of 2001 by Thomas Peters. Services and solutions have focused on Affiliate Marketing Management and Cash-Back promotions in the German speaking regions in Europe. In between the group still has a particular expertise on Affiliate Marketing Management but has also expand its business into Keyword Advertising/SEM campaign management. Based on more than 5 years of experience nonstopconsulting has developed dedicated tools for Affiliate Marketing and has pioneered the concept of a “virtual Affiliate Network”. To strengthen the international business a dedicated legal entity – nonstopConsulting International – has been set up co-founded and headed by Peter Potthast and Ralf Hein. In total a multilingual team of approx. 35 experts offers implementation and management of Affiliate Marketing Programmes as well as SEM-campaigns. As industry know-how becomes more and more important to our clients the group has formed three divisions: eTail/Retail – Travel/Airlines – Finance. This structure allows us to support global acting customers as well as local players at it’s best. As an independent performance marketing agency nonstopConsulting has teamed up with all leading Affiliate and Ad Networks in Europe&UK, in US, Canada and Australia and is a Google certified company.

nonstopConsulting International GmbH
Firkenweg 1
D-85774 Unterfoehring / Munich
Germany

Peter Potthast
pp@nonstopconsulting.net
+49-89-995294-16