(openPR) - SponsorPay sets up its real-time analyses with EXASolution in the cloud

Nuremberg, Germany, 14 November 2011 – EXASOL AG has acquired SponsorPay as a new EXACloud customer. The relational database EXASolution will be made available over the cloud for the Software as a Service (SaaS) product range, and users will be able to access this high-performance database directly using BI (business intelligence) and ETL (extract, transform and load) tools. This resource-saving access to the EXASOL database management solution makes it possible for companies to manage their data with a particularly high degree of efficiency and flexibility while continuing to reduce the total cost of ownership.

SponsorPay is the European market leader in the field of virtual currency monetisation for online games, social media applications, virtual worlds and social networking sites. The company designs and develops targeted advertising offers that give users free access to virtual currency or premium features through participation.

SponsorPay needs an efficient data warehouse management solution for the analyses that underlie the offers. Because the originally installed open source solution was not designed for further growth, IT decision makers at SponsorPay sought alternatives. After proof of concept, the company decided to go with EXASolution in the cloud. The SaaS model meets the highest security standards and allows flexible access to the database. This is how it is possible to carry out ad-hoc analysis of large amounts of data, among other things. In addition to product characteristics, which are based on high performance database in-memory technology, there was also intensive support, including support during the trial period, that proved to be a critical factor in the decision

“We are delighted to welcome SponsorPay into the EXACloud customer family,” says Steffen Weissbarth, CEO of EXASOL AG. “Our data warehousing SaaS allows this company to easily, flexibly and securely access its entire database at all times and carry out highly efficient analyses in real time, thereby securing a clear competitive advantage.”

EXASOL AG develops and markets the high-performance database EXASolution, based on in-memory technology, which was designed especially for enterprise warehouse applications and business intelligence solutions. This allows very large amounts of data to be analysed and evaluated in the shortest amount of time. Thanks to the high performance and low ad-ministrative maintenance, EXASolution supports businesses not just with valuable decision-making fundamentals from their data, but also by reducing the total cost of ownership. In April of this year, EXASOL AG was distinguished by Gartner as a “Cool Vendor” for 2011 in the category of Data Management and Integration. The EXASolution 4.0 was used for the under-lying benchmark test series.

EXASOL AG, based in Nuremberg in Germany, develops a data management system that enables the rapid analysis and evaluation of data. By implementing the solution from EXASOL, business processes are optimised and secure foundations for decision-making are generated, which give companies a sustainable competitive edge. EXASolution is a relational high-performance database that was specifically developed for enterprise warehouse applications and business intelligence solutions. The database is utilised by companies of all industry sectors for time-critical analyses, comprehensive data research, planning or reporting. The integration of geodata introduces an additional analysis dimension that allows for even more efficient analyses. The database can be integrated easily into existing IT infrastructures and requires a minimal amount of administrative maintenance, while ensuring low investment and operation costs (TCO). EXASolution is available under the name EXACloud as well as data warehousing as a service. This highly efficient data management solution allows EXASOL customers to benefit from complete data access at any time and a transparent price model. Companies such as XING, Sony Music Entertainment, Olympus, IMS Health, Semikron, intelliAd, Ratepay, Webtrekk and xplosion rely on EXASOL's "made in Germany" technology. For further information, visitwww.EXASOL.com, follow us ontwitter or join us on facebook.

EXASOL AG
Neumeyerstraße 48
90411 Nuremberg
Germany

Monika Goetzmann
Tel.: (+49-911) 2399-1300
E-mail: presse@EXASOL.com