10-25-2011 03:08 PM CET - Leisure, Entertainment, Miscellaneous
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‘Super K’ - Super Hero of the kids, by the kids

Press release from: Shemaroo Entertainment
PR Agency: Adfactors PR

Mumbai, October 24, 2011: ‘Super K’, India’s first 3D CGI animation film to be released online to be watched free, anytime, any place, any device and many times, is the story of a new Super Hero of the kids and by the kids. ‘Super K’ (www.superkloud.com) can release on a possible 3 million screens while ‘Ra.One’ releases in around 3,500 theatrical screens.

With the tagline, ‘Some Heroes are born while Super K was created’, the 95-minute full length 3D CGI animated features a super hero who is created and a goof-up causes him to turn out to be a freak unable to control his powers. As Badmess along with the evil Dr. Ozox plans to take over Dreamzone, ‘Super K’ has to team up with his friends and also learn to control his powers. The story of ‘Super K’ explores his magical escapades in Dreamzone, with an interesting mix of action, comedy and fantasy. Super K is created with powers of all clouds for fulfilling his father’s ambitions of becoming King of Dreamzone. Blessed with abilities beyond his control, brave and charming but called a freak. Will he change his destiny??

Super K's voice has been lent by Yash Navin Hegde-Borkar, 11 year old from Bandra who studies in Jamnabai Narsee school. Yash is very good in drawing cartoons and makes his own cartoon booklets. He is very good in studies and a Jazz Dancer, who has taken training for 3 years. He has given stage performances as the main lead for the same. He is gadget crazy and takes cricket coaching. He plays basketball and skates well. He is a voracious reader. He has taken training at Raell Padamsee &Nadira Babbar's academy.

Kiara is pretty as a princess with an equally feisty attitude. She's Super K’s best friend. Her voice has been lent by Mahia Desylva, a 12-year old Bandra girl. Mahia is a writer, voice over and radio artiste and an A class student. She loves reading and writing plays. She has produced several of her plays for 'Jago Mumbai' - the local community radio station. She enjoyed playing the role of Kiara in Super K. Besides, wind surfing and sailing are her favorite hobbies
Accidentally & Suddenly are the bumbling sidekicks of Badmess. Accidently is a little more intelligent of the two, while suddenly interprets everything to his convenience.
Badmess is the creator of Super K, his sole aim in life is to be king of Dreamzone. A genius but a bitter, reclusive person.

Arbit “Spiderman, Harry Potter, Wolverine, Captain Jack Sparrow…who am I?” Arbit. Arbit is Destiny’s Child, who is having an identity crisis. What will become of him? Will he find his true calling in life?

Conceptualised, and produced by Smita Maroo, directed by Vijay Bhanushali, the super hero animation film and Shemaroo’s first home production, ‘Super K’, will be easily available and accessible anywhere and to anyone who has Internet connection and access. The unique film will be released on online platforms in the month of November in two languages (English and Hindi), which will make it the biggest release ever for any animation film in India.
Talking about her most ambitious and pioneering venture, the multi-faceted Smita Maroo, Head-Animation Business, Shemaroo Entertainment Limited, says, “The online release of ‘Super K’ is the first-of-its-kind in the Indian entertainment business and a breakaway concept away from the confines of theatrical releases. Children’s films are rare in themselves but empowering and allowing parents and kids to watch ‘Super K’ in the comfort of their homes or anywhere anytime at their convenience will bring entertainment to peoples’ doorsteps. ‘Super K’ will open up new avenues in Indian entertainment and also set up new standards in providing entertainment in online digital media.”
Disclaimer: The Company is proposing, subject to market conditions and other considerations, a public issue of its equity shares and has filed a Draft Red Herring Prospectus with the Securities and Exchange Board of India ("SEBI"). The Draft Red Herring Prospectus is available on the website of SEBI at www.sebi.gov.in and the website of the Book Running Lead Managers at www.yesbank.in and www.icicisecurities.com . Investors should note that investment in equity shares involves a high degree of risk and for details relating to the same, see the section titled "Risk Factors" of the Draft Red Herring Prospectus. The equity shares of the Company have not been and will not be registered under the U.S. Securities Act of 1933, as amended ("U.S. Securities Act") or any state securities laws in the United States, and may not be offered or sold within the United States or to, or for the account or benefit of, "U.S. persons" (as defined in Regulation S), except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the U.S. Securities Act and applicable U.S. State Securities laws."

Shemaroo Entertainment Ltd., at the forefront of the dynamic and growing Indian Entertainment industry, is an established integrated media content house in India with activities across content acquisition, value addition to content and content distribution. Together with film-based copyrights and other entertainment rights the brand "Shemaroo" is synonymous with quality entertainment.

Shemaroo House, Plot No 18,
Marol Co-op. Industrial Estate,
Saug Baug, Marol Naka,
Off. Andheri-Kurla Road Andheri (E),
Mumbai 400 059.

Phone:+91-022-28529911

Email: customerservice@shemaroo.com

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News-ID: 197644
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