(openPR) - IIM Lucknow's Varchasva 2011 inaugurated

Gelling of sports and cultural activities with rigorous academic activities at Varchasva, the annual cultural and sports extravaganza

Varchasva 2011– The annual cultural and sports extravaganza of IIM Lucknow was inaugurated today (30th September 2011) The three day fest encompasses competitive events in sports and in performing, literary and creative arts juxtaposed with professional performances.

The chief guest at the inauguration ceremony was noted poet, filmmaker and designer Mr. Muzaffar Ali,Grammy Award winner Pandit Vishwa Mohan Bhatt, inventor of the Mohan Veena and Hindustani Vocalist Ms. Madhumita Ray were the opening performers at the fest. Varchasva 2011 will culminate on 2nd October with a concert featuring Bollywood playback singer Suraj Jagan of 3 Idiots, Rock On and Delhi Belly fame. Varchasva 2011 will also attempt promote lesser known art forms of India by showcasing a Gotipua performance by Bijay Sahoo’s troupe from Odisha along with hand shadowgraphy session by India’s Got Talent participants Amar Sen and Sabyasachi Sen on 1st October 2011.

Varchasva 2011 attracts largest footfall among the student fests and aims to provide a common platform for the students from the IIMs, IITs, NITs, NIFTs and local colleges in Lucknow to compete and bring out the best in the cultural and sporting arena. The participants are from 28 different colleges including IIM Indore, MDI Gurgaon, S P Jain Institute Mumbai, IIFT Delhi, FMS Delhi, IMT Ghaziabad, IIM Ranchi, IIM Udaipur, IIM Rohtak, NMIMS Mumbai, IIT Kanpur and NIFT Rae Bareli. There will be a total of 16 sporting events and 16 cultural events. All the events will be hosted in sprawling campus of IIM Lucknow which has one of the best infrastructure facilities among all B Schools in India.

For more details on the festival, please visit the website www.varchasva.in which has recorded 131329 hits since its launch on 6th September 2011. A mid sized online campaign with over 1600 fans on Facebook, Twitter and Youtube is also being run for Varchasva 2011. A segment of Varchasva 2011 where competitions like Online quizzes, essay writing, cartoon and movie are being organised was launched on 20th September 2011 and till date has around 12 individual winners.

Varchasva 2011 is an attempt to break away from the misconception that management does not gel with sports and culture. One can clearly see that the future leaders of the corporate world not only are competitive in the field of management but also are well aware about our rich cultural and traditional heritage and are equally competitive in a sporting event.

From a modest beginning in 1984, Indian Institute of Management, Lucknow (IIML) has now grown into a fully integrated global management school. The guiding philosophy of the school, throughout, has been creation of knowledge, influencing management practices and integrate globally. The objectives of imparting education, combined with creation, dissemination and application of knowledge, are being met in an integrated form, to create a synergetic impact.

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