(openPR) - China’s labor costs increases by 15% annually. In 1st quarter of 2011, labor cost and materials cost has been raised by 20% and 10-20% respectively. Production costs have risen sharply due to the rising labor cost, high raw material cost, RMB appreciation, increasing inflation rates etc. Facing this difficult business environment, many shoe enterprises are seeking ways to transform and upgrade.

Dongguan China Shoes. China Shoetec (Hereinafter “Dongguan China Shoes”) will take place during Nov 1-3, 2011 (concurrent with Canton Fair) at Houjie, Dongguan, China. Under the theme of “Brand, Channel and Change”, organizers will invite numerous overseas brand exhibitors and provide informative markets news to assist shoe enterprises to develop towards design and branding.

Hong Kong Creative Design Works Unveils in China Shoes
Chinese shoe enterprises strive to upgrade themselves and build their own brands in recent years. To cope with their needs, the fair will bring the buyers a new design presentation, “HK Creative Works Display” by Technological and Higher Education Institute of Hong Kong (THEI).

Hong Kong, as an Asia’s trend-setting hub and conglomerates of Chinese and Western culture, nurtures a group of young, competent and creative designers. “HK Creative Works Display” will include not only shoes, but also clothing and handbags. It serves as a platform for designers and manufacturers to communicate as well as provide a chance for designers to realise their innovative concepts into production.

Assist shoe enterprises to upgrade and transform to local sale
With the huge potential of Chinese local market and encouraging measures from government policy, increasing numbers of OEM enterprises intended to develop retail business. To meet the market needs, Dr W.S. Liu of Institute of Textiles and Clothing, The Hong Kong Polytechnic University will give presentation on how to develop market positioning and brand differentiation. On the other hand, numerous overseas enterprises also want to grasp the business chances in blooming China market but encounter difficulties when starting business. A series of seminars will be presented by HK and China experts to illustrate China’s government policy, tax policy, trade market registration and product licensing issues, etc., providing fresh insights to industry players.

Fashion shows by renowned exhibitors continue to glitter Dongguan China Shoes. Closed T-stage and latest exhibits will promote high-end image of exhibitors as well as create business opportunities. Moreover, “Tips to OEM - How to run your retail business?” by Mr. Michael Ng has gained enthusiastic response from buyers in Spring 2011 edition. Michael will share again at Dongguan China Shoes for “How to Start Retail Business in China?”.

Buyers from Hong Kong, Guangzhou and Shenzhen may easily access the fairgrounds by using the free shuttle bus service. New pick up point in Pazhou Complex (Canton Fair venue in Guangzhou) is also available to facilitate buyers access directly from Canton Fair to Dongguan China Shoes.

The 14th Dongguan China Shoes• China Shoetec (Autumn 2011), is the only professional shoe exhibition in Dongguan, the shoe production base of China. It is jointly organized by China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts (CCCLA), Messe Düsseldorf (Shanghai) Co., Ltd., Adsale Exhibition Services Ltd., GD Modern Convention & Exhibition Management Co., Ltd., and China Council for the Promotion of International Trade Guangdong Sub Council. It is expected to accommodate 500+ renowned local and overseas exhibitors in an exhibition area of 20,000 square meters.

For more show information, please visit www.ChinaShoesExpo.com

Dongguan China Shoes. China Shoetec is renowned as asia’s premier one-stop platform for sourcing well-designed mid-high ends shoe, materials, accessories & machinery and acquiring the latest global trends.

Visitor & Media Contact:
Ms. Fiona Pang / Ms. Eva Chung
Adsale Exhibition Services Ltd (AES)
Add: 6th Floor, 321 Java Road, North Point, Hong Kong
Tel: (852) 2811 8897
Fax: (852) 2516 5024
Email: publicity@adsale.com.hk