(openPR) - The entire world seems to be engaged in a virtual competition to win the title of “the best pizza in the world”: the choice of the most efficient wood fired oven is really important, an investment that may decide the success of a restaurant.

Pizza sector is still affected, although less remarkably than others, by the general economic crisis; the only way to face up the difficult situation is to offer a customer service at the highest levels for quality and efficiency, supported by the selection of the most suitable equipments able to give excellent performances.

The oven is, obviously, the indisputable star of every pizzeria, it is an instrument that must produce exceptional results and for this reason it is important to choose it with great care: the price should not be the only discriminating factor, the performances, the reliability and the ease of use must be taken in great consideration.

The wood fired oven is, traditionally, the best choice, although it suffers the cutthroat, but inferior, competition of the electric ovens. It is designed to last long and its qualities keep unchanged over the time even if it is used every day.

Valoriani’s wood fired ovens are tools highly reliable, durable and wear resistant. Their isolation, planned and improved during the long activity of the Italian company, allows to keep for a long time the accumulated heat for a uniform cooking and a considerable saving in terms of wood consumption.

It was 1940, when, for the first time in Italy and worldwide, a wood burning oven was built, on the idea of Gino Valoriani.

During the post-war period the Valoriani productions had a great explosion due to the large use of wood burning ovens to bake the bread in the houses, which were reviving. Valoriani refractory bricks were sold to millions, every houses had its own oven built with those bricks. At that time the only means of livelihood was to cook the bread.

Now that period belongs to the past, is just a memory, but Refrattari Valoriani is still the undisputed leader in the segment of wood burning ovens, with whom not only bread is cooked but even fragrant pizza and more.

In Italy, Europe, America, Canada, Korea and Japan, everywhere Valoriani ovens for Pizza are well known, its distributors, all around the world, are excellent and qualified technicians.

Today, Valoriani Pizza Ovens can satisfy every needs: a pizza chef can choose among three different series of Vesuvio ovens, while a family has got at its disposal 4 different sets according to its desires.

-Refrattari Valoriani
-via Caselli alla Fornace 213 - 50066 Reggello (FI) - Italy
- www.valoriani.it
-Paola Vigetti
- Adv. Agency Della Nesta
-Via Caravaggio, 8 - 52100 Arezzo - Italy
-www.dellanesta.it