(openPR) - IRVINE, CA – Earthbound Media Group (EMG) is pleased to be presenting an upcoming webinar entitled “Cross-Pollinated Marketing: The Blurring of B2B & B2C Strategy Using Earned, Social and Mobile Media” hosted by EMG Managing Partner and CVO Damien Navarro for marketing industry professionals on Wednesday, August 10, 2011 at 10:00 a.m. (PST). Navarro will examine how an unconventional approach of cross-pollinating brand promises and hyper-targeted messaging across both earned and paid media can reach a more diversified segment of consumers and businesses alike.

“Exploring the intricacies and benefits of cross-pollinated marketing can create unique marketing opportunities for both B2B and B2C businesses,” said Navarro. “EMG has identified these opportunities, enabling us to share with our fellow marketing professionals how taking advantage of their audiences’ online networks, communities, influencers and buying behaviors can attract new customers, bolster their lead funnel and boost sales.”

Upon the culmination of the webinar, attendees should have acquired a firm comprehension of how to think unconventionally past their traditional marketing routine and audience and how to put a test plan together to experiment with diversifying the media mix without large risk. To learn more about how EMG can assist in an organization’s strategic marketing and audience influencing endeavors, click here to register to attend the upcoming webinar.

About EMG
EMG is a one-of-a-kind, technology-driven strategic marketing agency. Our singular goal is to evolve the digital and visual landscapes of business for corporations, brands and non-profits worldwide.

As a leader in the marketplace, EMG has single-handedly set a benchmark for complexity, creativity and vitality in the solutions we have provided for both our partners and clients alike.

Amanda Vande Brake
Earthbound Media Group
14988 Sand Canyon Ave. Ste.5
Irvine, CA 92618